Investigating the Corporate Brand Image of Athletic Footwear Companies via Service Design: A Case Study of Yu Bao Footwear Ltd.

Abstract

This research integrates "Service Design" and "Brand Image" as key frameworks, focusing on the case of Fujian's Yu Bao athletic footwear brand. The study engages with a wide spectrum of respondents, including the brand's design team, management staff, marketers, and consumers. The objective is to generate a service design framework that more accurately caters to the brand's requirements and meets consumers' needs effectively, thereby providing a solid foundation for the future enhancement of the brand image.