ANALYSIS OF THE INFLUENCE OF FREE SHIPPING, CASH ON DELIVERY, AND LIVE STREAMING ON PURCHASE DECISIONS AT TIKTOK SHOP IN SURABAYA CITY

Q3 Economics, Econometrics and Finance World Review of Entrepreneurship, Management and Sustainable Development Pub Date : 2023-10-20 DOI:10.37715/rme.v7i2.4087

Priyo - Utomo

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Abstract

TikTok shop is an online shopping service feature of the TikTok application with the problem of late receipts being the focus of research. The objectives of this research was to find out what kind of impact cash-on-delivery transactions have and live streaming on purchasing decisions at the online store TikTok shop for people in the city of Surabaya partially and simultaneously. This type of research uses descriptive research methods with a quantitative approach with a population of 200 respondents in the Surabaya City community. With data collection techniques using questionnaires, data analysis in this study was multiple linear regression and data processing using SPSS software. The results of the research conducted, it shows that Cash on delivery (X1) has a positive and partially significant effect because t count > t table and sig <0, 05 with a result of 5.429 > 1.652 and a significance value of 0.000 <0.05. Live streaming (X2) has a positive and partially significant effect because t count > t table and sig <0.05 with the result 10.225 > 1.652 and the significance value is 0.000 <0.05. And simultaneously cash on delivery (X1), and live streaming (X2) has a positive and significant effect on purchasing decisions (Y) with the results f count> f table 101.259> 2.65 significant value of f test 0.000 <0.05

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分析免运费、货到付款和直播对泗水市抖音商店购买决策的影响

TikTok商店是TikTok应用程序的在线购物服务功能，其研究重点是迟收收据问题。本研究的目的是找出货到付款交易和直播对泗水市在线商店TikTok商店的购买决策的部分和同时的影响。这种类型的研究使用描述性研究方法和定量方法，在泗水市社区有200名受访者。本研究采用问卷调查的数据收集技术，数据分析采用多元线性回归，数据处理采用SPSS软件。研究结果表明，货到付款(X1)具有正的、部分显著的影响，因为t计数>T表和sig < 0.05，结果为5.429 >1.652，显著性值0.000 <0.05。直播(X2)具有正的和部分显著的影响，因为t计数>T表，sig <0.05，结果为10.225 >1.652，显著性值0.000 <0.05。同时货到付款(X1)和直播(X2)对购买决策(Y)有显著的正向影响，结果为count>F表101.259>2.65 f检验显著值为0.000 <0.05

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来源期刊

World Review of Entrepreneurship, Management and Sustainable Development Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.60

自引率

0.00%

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期刊介绍： WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.