TikTok shop is an online shopping service feature of the TikTok application with the problem of late receipts being the focus of research. The objectives of this research was to find out what kind of impact cash-on-delivery transactions have and live streaming on purchasing decisions at the online store TikTok shop for people in the city of Surabaya partially and simultaneously. This type of research uses descriptive research methods with a quantitative approach with a population of 200 respondents in the Surabaya City community. With data collection techniques using questionnaires, data analysis in this study was multiple linear regression and data processing using SPSS software. The results of the research conducted, it shows that Cash on delivery (X1) has a positive and partially significant effect because t count > t table and sig <0, 05 with a result of 5.429 > 1.652 and a significance value of 0.000 <0.05. Live streaming (X2) has a positive and partially significant effect because t count > t table and sig <0.05 with the result 10.225 > 1.652 and the significance value is 0.000 <0.05. And simultaneously cash on delivery (X1), and live streaming (X2) has a positive and significant effect on purchasing decisions (Y) with the results f count> f table 101.259> 2.65 significant value of f test 0.000 <0.05
{"title":"ANALYSIS OF THE INFLUENCE OF FREE SHIPPING, CASH ON DELIVERY, AND LIVE STREAMING ON PURCHASE DECISIONS AT TIKTOK SHOP IN SURABAYA CITY","authors":"Priyo - Utomo","doi":"10.37715/rme.v7i2.4087","DOIUrl":"https://doi.org/10.37715/rme.v7i2.4087","url":null,"abstract":"TikTok shop is an online shopping service feature of the TikTok application with the problem of late receipts being the focus of research. The objectives of this research was to find out what kind of impact cash-on-delivery transactions have and live streaming on purchasing decisions at the online store TikTok shop for people in the city of Surabaya partially and simultaneously. This type of research uses descriptive research methods with a quantitative approach with a population of 200 respondents in the Surabaya City community. With data collection techniques using questionnaires, data analysis in this study was multiple linear regression and data processing using SPSS software. The results of the research conducted, it shows that Cash on delivery (X1) has a positive and partially significant effect because t count > t table and sig <0, 05 with a result of 5.429 > 1.652 and a significance value of 0.000 <0.05. Live streaming (X2) has a positive and partially significant effect because t count > t table and sig <0.05 with the result 10.225 > 1.652 and the significance value is 0.000 <0.05. And simultaneously cash on delivery (X1), and live streaming (X2) has a positive and significant effect on purchasing decisions (Y) with the results f count> f table 101.259> 2.65 significant value of f test 0.000 <0.05","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Damelina Basauli Tambunan, Alfons Manuel P.M. Napitupulu, Wendra Hartono
This study aims to get service innovation ideas for micro, small and medium scale companies (MSMEs) in the service industry, specifically for law office service companies. For this purpose, data was collected using a focus group discussion (FGD) approach which was attended by 30 legal practitioners as informants, to find service innovation ideas in legal service-based companies. The sample was selected using a purposive sampling method with the criteria of having worked at a legal services company for at least 3 years, considering the need for innovation in running a business. This criterion was confirmed through initial interviews with informants. Data is analysed using content analysis. The results of this study indicate that the proposed innovation idea is closely related to the use of technology such as the use of online platforms to promote and even conduct legal consultations; document processing automation technology, an application that functions as a reminder of the schedule, either the schedule for hearing in court or the schedule for uploading the required documents. In addition, collaboration is also needed to generate innovative ideas, both for the development of digital platforms or ecosystems as well as collaboration with other stake holders such as prospective clients and employees to formulate service improvements and management of law office services
{"title":"Exploring the Innovative Ideas on Service Industry","authors":"Damelina Basauli Tambunan, Alfons Manuel P.M. Napitupulu, Wendra Hartono","doi":"10.37715/rme.v7i2.3905","DOIUrl":"https://doi.org/10.37715/rme.v7i2.3905","url":null,"abstract":"This study aims to get service innovation ideas for micro, small and medium scale companies (MSMEs) in the service industry, specifically for law office service companies. For this purpose, data was collected using a focus group discussion (FGD) approach which was attended by 30 legal practitioners as informants, to find service innovation ideas in legal service-based companies. The sample was selected using a purposive sampling method with the criteria of having worked at a legal services company for at least 3 years, considering the need for innovation in running a business. This criterion was confirmed through initial interviews with informants. Data is analysed using content analysis. The results of this study indicate that the proposed innovation idea is closely related to the use of technology such as the use of online platforms to promote and even conduct legal consultations; document processing automation technology, an application that functions as a reminder of the schedule, either the schedule for hearing in court or the schedule for uploading the required documents. In addition, collaboration is also needed to generate innovative ideas, both for the development of digital platforms or ecosystems as well as collaboration with other stake holders such as prospective clients and employees to formulate service improvements and management of law office services","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results reveal that service quality, store atmosphere and brand image has a significant effect on customer satisfaction, then store atmosphere and customer satisfaction has a significant effect on customer loyalty. On the other hand, service quality and brand image have no effect on customer loyalty. By having service quality as expected, a unique store atmosphere and a good brand image, it will trigger customers to at least try to choose and come to the coffee shop. So in the end, this study is expected to be able to develop customer satisfaction and create loyal customers to local coffee shops in Jakarta.
{"title":"Effect of Service Quality, Store Atmosphere, and Brand Image on Customer Loyalty","authors":"Nabilla Putri Afyani, Freddy Gunawan, Suwandy Soesetyo","doi":"10.37715/rme.v7i2.3716","DOIUrl":"https://doi.org/10.37715/rme.v7i2.3716","url":null,"abstract":"This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results reveal that service quality, store atmosphere and brand image has a significant effect on customer satisfaction, then store atmosphere and customer satisfaction has a significant effect on customer loyalty. On the other hand, service quality and brand image have no effect on customer loyalty. By having service quality as expected, a unique store atmosphere and a good brand image, it will trigger customers to at least try to choose and come to the coffee shop. So in the end, this study is expected to be able to develop customer satisfaction and create loyal customers to local coffee shops in Jakarta.","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
RawatDiRumah.com is a home care health service that is expected to make it easier for people to get medical services at home to reduce the risk of making contact with the diseases that may occur if they are treated at the hospital. Seeing the fairly high competition between home care health services, RawatDiRumah.com needs to pay attention to service quality which will affect customer satisfaction and customer trust. The purpose of this research is to determine the effect of service quality on customer trust through customer satisfaction as a mediating variable. The population of this research is all customers who have used the RawatDiRumah.com home care service at least 2 times from June - December 2021. The sample used in this research was 86 respondents who were determined by the saturated sample method. The model used by the researcher is a statistical analysis of Structural Equation Modeling (SEM) and analyzed using Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence between service quality and customer satisfaction, customer satisfaction and customer trust, service quality and customer trust, and customer satisfaction acts as a mediating variable in the relationship between service quality and customer trust. of home care health service RawatDiRumah.com.
Keywords: home care; service quality; customer satisfaction; customer trust
{"title":"The Effect of Service Quality on Customer Trust With Customer Satisfaction As Intervening Variables in Home Care Health Service RawatDiRumah.Com","authors":"Edward Nurzali, Helena Sidharta","doi":"10.37715/rme.v7i2.3238","DOIUrl":"https://doi.org/10.37715/rme.v7i2.3238","url":null,"abstract":"RawatDiRumah.com is a home care health service that is expected to make it easier for people to get medical services at home to reduce the risk of making contact with the diseases that may occur if they are treated at the hospital. Seeing the fairly high competition between home care health services, RawatDiRumah.com needs to pay attention to service quality which will affect customer satisfaction and customer trust. The purpose of this research is to determine the effect of service quality on customer trust through customer satisfaction as a mediating variable. The population of this research is all customers who have used the RawatDiRumah.com home care service at least 2 times from June - December 2021. The sample used in this research was 86 respondents who were determined by the saturated sample method. The model used by the researcher is a statistical analysis of Structural Equation Modeling (SEM) and analyzed using Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence between service quality and customer satisfaction, customer satisfaction and customer trust, service quality and customer trust, and customer satisfaction acts as a mediating variable in the relationship between service quality and customer trust. of home care health service RawatDiRumah.com.
 Keywords: home care; service quality; customer satisfaction; customer trust","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135569285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically discuss the phenomenon of increasing QRIS transaction volume in Indonesia in general, so this research is expected to contribute to the advancement of business and management science. The findings of this study suggest alternative strategies for mobile payment service providers in countries with similar characteristics.
{"title":"The Influence of Personal Innovativeness, Perceived Usefulness, Perceived Ease of Use, and Trust on Intention to Use Mobile Payment","authors":"Tommy Christian Efrata, None Jefferson","doi":"10.37715/rme.v7i2.4157","DOIUrl":"https://doi.org/10.37715/rme.v7i2.4157","url":null,"abstract":"Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically discuss the phenomenon of increasing QRIS transaction volume in Indonesia in general, so this research is expected to contribute to the advancement of business and management science. The findings of this study suggest alternative strategies for mobile payment service providers in countries with similar characteristics.","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135569288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was carried out to examine the factors impacting the impulsive buying tendency of young consumers, focusing on Generation Y and Z, through online video advertisements on TikTok. TikTok is a growing video-sharing application that supports users to make and share a short video on any topic. This study aims to help enterprises get a better insight into their young consumers. This study utilized the Theory of Reasoned Action (TRA) to examine the relationship between informativeness, entertainment, personalization, credibility, and attitude toward online video advertisement. Also, its impacts towards users’ tendency to buy impulsively. The data were gathered from 322 young participants born from 1981 to 2022. The data was further processed statistically using SPSS and SmartPLS. The findings indicate that the informativeness, entertainment, personalization, and credibility of online video advertisements positively affect attitude toward online video ads. The more positive attitude toward online video ads, the higher the tendency to buy the advertised product impulsively. This study provides practical advice for marketers and brand managers to focus on improving consumers’ perception through the video ad’s informativeness, entertainment, personalization, and credibility to encourage consumers to purchase impulsively.
{"title":"Generation Y and Z’s Attitude Toward Online Video Advertisement Effect on Impulsive Buying Tendency: Evidence from TikTok","authors":"Api Adyantari","doi":"10.37715/rme.v7i2.4112","DOIUrl":"https://doi.org/10.37715/rme.v7i2.4112","url":null,"abstract":"This research was carried out to examine the factors impacting the impulsive buying tendency of young consumers, focusing on Generation Y and Z, through online video advertisements on TikTok. TikTok is a growing video-sharing application that supports users to make and share a short video on any topic. This study aims to help enterprises get a better insight into their young consumers. This study utilized the Theory of Reasoned Action (TRA) to examine the relationship between informativeness, entertainment, personalization, credibility, and attitude toward online video advertisement. Also, its impacts towards users’ tendency to buy impulsively. The data were gathered from 322 young participants born from 1981 to 2022. The data was further processed statistically using SPSS and SmartPLS. The findings indicate that the informativeness, entertainment, personalization, and credibility of online video advertisements positively affect attitude toward online video ads. The more positive attitude toward online video ads, the higher the tendency to buy the advertised product impulsively. This study provides practical advice for marketers and brand managers to focus on improving consumers’ perception through the video ad’s informativeness, entertainment, personalization, and credibility to encourage consumers to purchase impulsively.","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There is a shift in people's attitudes and interest in traditional snacks due to the influence of globalization and the perception that traditional snacks are out of date, causing the abandonment of these traditional snacks. The Covid-19 pandemic has added to the decline in income in many business sectors. This impact was also experienced by the Pak Tani’s bipang company, which has existed since 1976. For this reason, it is necessary to do a way to attract public interest in bipang products by innovating the flavor, product size, packaging design and accessibility. This study aimed to determine consumer preferences for traditional bipang snacks. The research conducted in October – November 2022 with a total sample were 400 respondents from Surabaya residents, which was carried out using a purposive sampling technique by distributing questionnaires. Respondents were asked to determine the combination of attributes from the most preferred to least preferred. This study uses descriptive quantitative methods using conjoint analysis techniques. The results showed that respondents liked bipang products with cheese flavor, bite size, standing pouch packaging design with zipper and offline accessibility. Based on the importance value factor, the order of the most important variables for respondents is flavor.
Keywords: conjoint analysis, consumer preferences
{"title":"Consumer Preferences in Traditional Snacks, Bipang (Case Study of Pak Tani’s Bipang Company in Pasuruan)","authors":"Tania Susanti, Christina Whidya Utami","doi":"10.37715/rme.v7i2.3359","DOIUrl":"https://doi.org/10.37715/rme.v7i2.3359","url":null,"abstract":"There is a shift in people's attitudes and interest in traditional snacks due to the influence of globalization and the perception that traditional snacks are out of date, causing the abandonment of these traditional snacks. The Covid-19 pandemic has added to the decline in income in many business sectors. This impact was also experienced by the Pak Tani’s bipang company, which has existed since 1976. For this reason, it is necessary to do a way to attract public interest in bipang products by innovating the flavor, product size, packaging design and accessibility. This study aimed to determine consumer preferences for traditional bipang snacks. The research conducted in October – November 2022 with a total sample were 400 respondents from Surabaya residents, which was carried out using a purposive sampling technique by distributing questionnaires. Respondents were asked to determine the combination of attributes from the most preferred to least preferred. This study uses descriptive quantitative methods using conjoint analysis techniques. The results showed that respondents liked bipang products with cheese flavor, bite size, standing pouch packaging design with zipper and offline accessibility. Based on the importance value factor, the order of the most important variables for respondents is flavor.
 Keywords: conjoint analysis, consumer preferences","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to assess the impact of food quality and packaging on consumer trust and satisfaction. This study received a total of 84 responses, according to data acquired through the distribution of online questionnaires. Using Partial Least Squares Structural Equation Modeling, the data was analyzed. The data is processed using version 8 of WarpPls. The findings of this study reveal that product quality and packaging have a significant impact on customer trust and satisfaction. In addition to these findings, this study demonstrates that high levels of trust during the COVID-19 pandemic will influence customer satisfaction
{"title":"CUSTOMER SATISFACTION DURING THE POST COVID-19 PANDEMIC: TESTING THE EFFECT OF FOOD QUALITY, PACKAGING, AND CUSTOMER TRUST","authors":"Elia Ardyan, Evelyn Destiana Tanus, Fadhil Ali Sani, Sayrina Cantika Marselinus","doi":"10.37715/rme.v7i2.4130","DOIUrl":"https://doi.org/10.37715/rme.v7i2.4130","url":null,"abstract":"This study aimed to assess the impact of food quality and packaging on consumer trust and satisfaction. This study received a total of 84 responses, according to data acquired through the distribution of online questionnaires. Using Partial Least Squares Structural Equation Modeling, the data was analyzed. The data is processed using version 8 of WarpPls. The findings of this study reveal that product quality and packaging have a significant impact on customer trust and satisfaction. In addition to these findings, this study demonstrates that high levels of trust during the COVID-19 pandemic will influence customer satisfaction","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135570307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Efforts to increase the job satisfaction of cabin crews must be a priority because their job satisfaction determines the services they provide to passengers throughout the flight. Factors that determine cabin crew job satisfaction include work passion and role of belongingness. This study examined the role of belongingness in the effect of work passion on the job satisfaction of cabin crews. The sample population was cabin crew in the Jakarta area who worked for various airlines. The sample was 70 respondents. The sampling technique used was non-probability sampling, with the convenience sampling method. This study performed validity and reliability tests; p plots normality tests, descriptive statistics, and Preacher Hayes analysis. The analysis method used The Simple Mediation Model, processed through SPSS Process 23.00. The results show that work passion positively affects both the role of belongingness and job satisfaction, and the role of belongingness positively affects job satisfaction. Job satisfaction is affected by the passion for work with the mediating variable role of belongingness. In conclusion, the role of belongingness has been proven to mediate the effect of work passion on job satisfaction for cabin crews in Jakarta.
努力提高机组人员的工作满意度必须是一个优先事项，因为他们的工作满意度决定了他们在整个飞行过程中为乘客提供的服务。决定机组人员工作满意度的因素包括工作热情和角色归属感。本研究考察了归属感在工作热情对空乘人员工作满意度的影响中的作用。样本人群是在雅加达地区为多家航空公司工作的机组人员。样本是70名受访者。抽样技术为非概率抽样，采用方便抽样法。本研究进行了效度和信度检验;p图正态性检验、描述性统计和Preacher Hayes分析。分析方法采用Simple Mediation Model，通过SPSS Process 23.00进行处理。结果表明，工作激情对归属感和工作满意度都有正向影响，归属感对工作满意度有正向影响。工作满意度受工作热情的影响，并以归属感为中介变量。综上所述，归属感在雅加达空乘人员工作热情对工作满意度的影响中起到中介作用。
{"title":"THE ROLE OF BELONGINGNESS FOR CABIN CREW: BETWEEN WORK PASSION AND JOB SATISFACTION","authors":"Stephanie Maria Mantiri, C. W. Sandroto","doi":"10.37715/rme.v7i1.3687","DOIUrl":"https://doi.org/10.37715/rme.v7i1.3687","url":null,"abstract":"Efforts to increase the job satisfaction of cabin crews must be a priority because their job satisfaction determines the services they provide to passengers throughout the flight. Factors that determine cabin crew job satisfaction include work passion and role of belongingness. This study examined the role of belongingness in the effect of work passion on the job satisfaction of cabin crews. The sample population was cabin crew in the Jakarta area who worked for various airlines. The sample was 70 respondents. The sampling technique used was non-probability sampling, with the convenience sampling method. This study performed validity and reliability tests; p plots normality tests, descriptive statistics, and Preacher Hayes analysis. The analysis method used The Simple Mediation Model, processed through SPSS Process 23.00. The results show that work passion positively affects both the role of belongingness and job satisfaction, and the role of belongingness positively affects job satisfaction. Job satisfaction is affected by the passion for work with the mediating variable role of belongingness. In conclusion, the role of belongingness has been proven to mediate the effect of work passion on job satisfaction for cabin crews in Jakarta.","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75223732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future.
{"title":"THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE","authors":"Celine Miyuki Gunawan, Laili Rahmania, Irantha Hendrika Kenang","doi":"10.37715/rme.v7i1.3683","DOIUrl":"https://doi.org/10.37715/rme.v7i1.3683","url":null,"abstract":"The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future.","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88219893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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