A reconceptualisation of the mobile continuance intention: social drivers' perspective

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2023-01-01 DOI:10.1504/ijtmkt.2023.130030

Abdulaziz Elwalda, Ismail Erkan, Fulya Acikgoz, Mushfiqur Rahman

引用次数: 1

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移动延续意图的重新概念化:社会驱动者的视角

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

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0.00%

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期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

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