Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.127350
Konstantinos Vassakis, Emmanuel Petrakis, Ioannis Kopanakis, John Makridis
Despite the massive volumes of data tourists generate during their visit to a destination, there is little knowledge of their spatial activity and perceptions. An innovative approach that integrates both text and photo data with location-based information is demonstrated using a case study from Crete. Integration of big data techniques, location intelligence, and social networks transforming tourist experiences into valuable assets (new knowledge extraction) for more efficient strategic decision-making. The findings demonstrate how this novel approach of location and big data analytics can provide new and valuable knowledge in contrast to traditional tourist surveys and conventional spatio-temporal data. Implications arising from this study are significant assets for tourism small and medium enterprises (SMEs), destination management organisations (DMOs), and other tourism stakeholders searching for innovative marketing strategies.
{"title":"Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete Island","authors":"Konstantinos Vassakis, Emmanuel Petrakis, Ioannis Kopanakis, John Makridis","doi":"10.1504/ijtmkt.2023.127350","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.127350","url":null,"abstract":"Despite the massive volumes of data tourists generate during their visit to a destination, there is little knowledge of their spatial activity and perceptions. An innovative approach that integrates both text and photo data with location-based information is demonstrated using a case study from Crete. Integration of big data techniques, location intelligence, and social networks transforming tourist experiences into valuable assets (new knowledge extraction) for more efficient strategic decision-making. The findings demonstrate how this novel approach of location and big data analytics can provide new and valuable knowledge in contrast to traditional tourist surveys and conventional spatio-temporal data. Implications arising from this study are significant assets for tourism small and medium enterprises (SMEs), destination management organisations (DMOs), and other tourism stakeholders searching for innovative marketing strategies.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10057343
D. Penn, Carlos Valdéz, Carole Ann Creque
{"title":"The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates","authors":"D. Penn, Carlos Valdéz, Carole Ann Creque","doi":"10.1504/ijtmkt.2023.10057343","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10057343","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10057508
Francesco Ferrati, Negalegn Alemu Bekele, M. Muffatto
{"title":"Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences","authors":"Francesco Ferrati, Negalegn Alemu Bekele, M. Muffatto","doi":"10.1504/ijtmkt.2023.10057508","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10057508","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.133973
Selen Savas Hall, Paul S. Koku, Justin R. Hall
{"title":"Really-new services and perceived risk: the effect of regulatory focus","authors":"Selen Savas Hall, Paul S. Koku, Justin R. Hall","doi":"10.1504/ijtmkt.2023.133973","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.133973","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10053505
Imrana Yasmin, M. Akhter
{"title":"Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour","authors":"Imrana Yasmin, M. Akhter","doi":"10.1504/ijtmkt.2023.10053505","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10053505","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10058622
Fatya Alty Amalia, A. Brien, D. Dean, N. Suki, D. Suhartanto
{"title":"Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic","authors":"Fatya Alty Amalia, A. Brien, D. Dean, N. Suki, D. Suhartanto","doi":"10.1504/ijtmkt.2023.10058622","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10058622","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.130026
Juan Sebastián Roldan Gallego, J. S. Torres, A. Irurita, F. J. A. Cañada
{"title":"Are social media influencers effective An analysis of information adoption by followers","authors":"Juan Sebastián Roldan Gallego, J. S. Torres, A. Irurita, F. J. A. Cañada","doi":"10.1504/ijtmkt.2023.130026","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.130026","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10059789
Anam Firdous, Tahir Ashraf Ashraf, Nikita Tyagi, Sumaira Jan, Tahir Ahmad Wani
{"title":"Technology readiness index and related customer segmentation: a study of conflict zones","authors":"Anam Firdous, Tahir Ashraf Ashraf, Nikita Tyagi, Sumaira Jan, Tahir Ahmad Wani","doi":"10.1504/ijtmkt.2023.10059789","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10059789","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136306019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.127352
Sara Morgado d, a Costa, Sérgio Moro, Paulo Rita, Bráulio Alturas
In the last years, the development of social media and digital technology has empowered customers to strongly engage with firms, to freely behave choice wisely and to influence other customers either positively or negatively. This study sought to extract latent information on theme park visitor perception and experience through sentiment analysis from user generated content. In general, satisfaction and sentiment differed between the eight theme parks, wherein the three theme parks with higher positive sentiment were Disney's Animal Kingdom, followed by Universal's Islands of Adventures, Discovery Cove and finally SeaWorld. Furthermore, it was found on the one hand that drivers of customer's satisfaction were associated with sentiments such as 'fun', 'great', 'lovely' and 'amazing', and on the other hand experience and services like 'rides', 'water', 'dolphins', 'experience' and 'show'. Those results are valuable to support theme park management to improve guest experiences and consequently achieve sustainable competitive advantage.
{"title":"Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks","authors":"Sara Morgado d, a Costa, Sérgio Moro, Paulo Rita, Bráulio Alturas","doi":"10.1504/ijtmkt.2023.127352","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.127352","url":null,"abstract":"In the last years, the development of social media and digital technology has empowered customers to strongly engage with firms, to freely behave choice wisely and to influence other customers either positively or negatively. This study sought to extract latent information on theme park visitor perception and experience through sentiment analysis from user generated content. In general, satisfaction and sentiment differed between the eight theme parks, wherein the three theme parks with higher positive sentiment were Disney's Animal Kingdom, followed by Universal's Islands of Adventures, Discovery Cove and finally SeaWorld. Furthermore, it was found on the one hand that drivers of customer's satisfaction were associated with sentiments such as 'fun', 'great', 'lovely' and 'amazing', and on the other hand experience and services like 'rides', 'water', 'dolphins', 'experience' and 'show'. Those results are valuable to support theme park management to improve guest experiences and consequently achieve sustainable competitive advantage.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.127322
Manuel B. Garcia
Location-based marketing (LBM) is becoming an integral element of the media mix for making highly personalised offers to the targeted audience at the most opportune time and place. Yet, the literature calls for more usability studies due to the lack of user-centred research. To fill this gap, this study explores the development of PushMapp - a geomarketing tool for launching LBM campaigns - through a user-centred, parallel-iterative approach. Usability analysis shows that this type of application is affected by issues related to security, privacy, advertisement relevancy, and notification overload. Meanwhile, only performance expectancy, effort expectancy, and hedonic motivation appeared to be the significant factors in an LBM mobile application. Experiences from this study provided valuable insights for marketers and business owners who plan to capitalise on LBM strategies by underscoring the importance of integrating users' input, ensuring usability compliance, and conforming to factors of mobile application utilisation.
{"title":"Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research","authors":"Manuel B. Garcia","doi":"10.1504/ijtmkt.2023.127322","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.127322","url":null,"abstract":"Location-based marketing (LBM) is becoming an integral element of the media mix for making highly personalised offers to the targeted audience at the most opportune time and place. Yet, the literature calls for more usability studies due to the lack of user-centred research. To fill this gap, this study explores the development of PushMapp - a geomarketing tool for launching LBM campaigns - through a user-centred, parallel-iterative approach. Usability analysis shows that this type of application is affected by issues related to security, privacy, advertisement relevancy, and notification overload. Meanwhile, only performance expectancy, effort expectancy, and hedonic motivation appeared to be the significant factors in an LBM mobile application. Experiences from this study provided valuable insights for marketers and business owners who plan to capitalise on LBM strategies by underscoring the importance of integrating users' input, ensuring usability compliance, and conforming to factors of mobile application utilisation.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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