From Solo Performances to Social Media: Dissemination and Evolution of Pop Music Culture

Abstract

This article explores the dynamic evolution of pop music culture from its early solo performances to the digital age of social media. It delves into key transitions, influences, and transformative moments that have shaped the pop music landscape. Beginning with the era of solo performances, we examine the contributions of iconic artists such as Elvis Presley and Frank Sinatra and the role of media in their rise to fame. The narrative then shifts to the rise of bands and groups, focusing on the game-changing impact of The Beatles and The Rolling Stones. We explore how this transition altered the dynamics of music creation and performance, fostering a sense of collective creativity. The article further investigates the emergence of digital media and the internet, highlighting the transformative effect of digital technology on music production and the internet's role in democratizing music distribution. Pioneering platforms like Napster and iTunes are discussed as crucial players in this transformation. Finally, the article delves into the influence of social media on pop music, with a focus on platforms like TikTok that have reshaped music discovery and promotion. It examines the phenomenon of viral trends and challenges and the challenges that artists face in the fast-paced world of social media. Overall, this exploration underscores the continuous evolution of pop music culture, where innovation, technology, and societal changes have consistently shaped the genre. Pop music remains a powerful cultural force that reflects and influences the world, with a bright and ever-evolving future.