Perceived value and preferences of purchasing EVs

Abstract

The article emphasizes the fact that the perceived values, behaviour and attitude of consumers are among the key elements in the implementation of the electrification policy of the automotive industry in Europe. Customers’ perception differs on several European markets. In Poland, single studies on a small research sample have been carried out so far. The main aim of the paper is to discover the perceived value and intention of adopting EVs by consumers in Poland. The perceived values were divided into functional and non-technical values. The analysis also took into account the socio-demographic and behavioural characteristics of potential buyers and their intentions to adopt EVs. The main data for this study's analysis was obtained from 3,129 respondents. Both the PAPI (Paper and Pen Personal Interview) and CAWI (Computer Assisted Web Interview) research methods were used. The results show that internal factors influencing consumers' decisions to buy an EV (such as charging time, driving range, EV price) are more important than external factors (e.g., fuel prices, consumer characteristics, charging networks, social visibility, and social norms).