Teaching Reform and Practice of Marketing Course in the Background of Digital Economy

Abstract

Entering the era of digital economy, with the rapid development of the Internet and technology, the teaching of marketing is also facing tremendous changes and challenges. This article introduces new teaching methods and content, strengthens practical links, and promotes the cultivation of students' understanding and application ability of marketing theory. This article will start from the background of teaching reform, analyze the characteristics and challenges of marketing in the context of the digital economy, and propose corresponding teaching reform strategies.