#ShutItAllDown social protest: Examining emotional content on Twitter against sexual gender-based violence in Namibia

IF 0.3 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY Masyarakat Kebudayaan dan Politik Pub Date : 2023-08-22 DOI:10.20473/mkp.v36i32023.316-328
Anthony Eniayejuni
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Abstract

Over the years, social media has evolved into the primary platform for political activism. Citizens have utilized social media platforms to mobilize people to band together and rise against injustice. Social protests usually occur because of citizens’ emotional reactions to perceptions of injustice. Citizens have traditionally used social protests to voice their dissatisfaction with government policies and to influence political reforms. Citizens’ participation in social protests is fraught with emotion. Emotions elicited by political stimuli play a vital role in initiating and guiding goal-directed behavior. Therefore, this study intends to analyze the emotions expressed in Twitter posts during the #ShutItAllDown social protest. This study uses a quantitative approach. The findings show that both positive and negative emotions expressed on social media accelerate Namibian youth participation in the #ShutItAllDown social protests. Fear, anger, and anticipation instigate people’s participation in protests, whereas joy and happiness are feelings of satisfaction that are experienced during goal achievement. Thus, protest participation arising from both positive and negative emotions enforces government reforms.
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#关闭社会抗议:检视推特上反对纳米比亚性别暴力的情感内容
多年来,社交媒体已经演变成政治活动的主要平台。公民们利用社交媒体平台动员人们团结起来,反对不公正。社会抗议的发生通常是由于公民对不公正现象的情绪反应。公民传统上利用社会抗议来表达他们对政府政策的不满,并影响政治改革。公民参与社会抗议充满了情感。政治刺激引发的情绪在发起和指导目标导向行为中起着至关重要的作用。因此,本研究打算分析#ShutItAllDown社会抗议期间Twitter帖子中表达的情绪。本研究采用定量方法。研究结果显示,在社交媒体上表达的正面和负面情绪,都加速了纳米比亚青年参与#ShutItAllDown社会抗议活动。恐惧、愤怒和期待促使人们参与抗议,而快乐和幸福是在实现目标过程中体验到的满足感。因此,积极情绪和消极情绪引发的抗议参与推动了政府改革。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Masyarakat Kebudayaan dan Politik
Masyarakat Kebudayaan dan Politik SOCIAL SCIENCES, INTERDISCIPLINARY-
自引率
0.00%
发文量
41
审稿时长
16 weeks
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