BASIC PARADIGMS OF IMPLEMENTATION OF MASS MEDIA IN EDUCATION

Abstract

The current development of science has influenced technology to reach all segments of life. Namely, the media plays a big role in human development. At the very mention of mass media, we mean a whole treasury of technologies that transmit information and send certain messages. Classical mass media include: print (books, newspapers, posters, leaflets, comics), film, television and media of new information and communication technologies. Multimedia content animates children so much that they spend most of their time with the Internet and television, which confirms their enormous influence on shaping their lives.Although it covers all age groups, scientists are most interested in the impact of mass communication tools on children. Most of them believe that the means of mass communication are dangerous for children, that they leave a deep mark, because children are more prone to be blinded by negative influences. The expansion in the development of the media triggers new dilemmas, which are related to the impact on young people, which depends above all on the content which is plasira, and then and types of media, can be positive, and also negative. However, knowing that films, television, the Internet or the press are the fastest means of influencing children and even the elderly, we cannot view the mass media only as a possibility of negative action, but how to achieve positive, cultural and educational influences on the media with the same intensity. children’s attitudes and behavior. The modern way of teaching is most effective by using a wide range of teaching tools that motivate students to learn the teaching material. From the point of view of Gogo, the competence of teachers is also necessary for their implementation in teaching with the aim of meeting educational needs. The intention of the work is to train students for the rational application and adoption of appropriate educational content through means of mass communication.