THE DIGITAL AGRICULTURE MODEL FOR SUSTAINABLE FOOD SYSTEM: AN ANALYSIS OF AGRICULTURAL TECHNOLOGY ADOPTION IN EAST JAVA, INDONESIA

Q3 Social Sciences JOURNAL OF SUSTAINABILITY SCIENCE AND MANAGEMENT Pub Date : 2023-04-30 DOI:10.46754/jssm.2023.04.013

BUNGA HIDAYATI, ERMITA YUSIDA, VIKA ANNISA QURRATA, NASIKH NASIKH, WENCHI HUANG

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Abstract

The agricultural sector plays a crucial role in ensuring national food security. Sustainable agriculture can be a major contributor towards this end, as well as towards future national development. However, the success of digital agriculture initiatives depends on farmers’ technological literacy. Farmer regeneration and human resources are among the major challenges faced by farmers in Indonesia. This study aims to analyse farmers’ knowledge, behaviour and preferences for adoptinf technology, such as soil fertiliser technology, water-saving irrigation technology, green technology, and digital marketing technology. This study employs a quantitative approach using Warp-PLS 6.0 structural equation model method. The results indicate that farmers currently prefer to adopt green technology and digital marketing technology, as they are reinforced by bother farmer knowledge and behaviour. However, farmers’ preferences for adopting soil fertiliser technology and water-saving technology are only influenced by their knowledge and not their behaviour.

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可持续粮食系统的数字农业模式:对印度尼西亚东爪哇农业技术采用的分析

农业部门在确保国家粮食安全方面发挥着关键作用。可持续农业可以成为实现这一目标以及未来国家发展的主要贡献者。然而，数字农业计划的成功取决于农民的技术素养。农民再生和人力资源是印尼农民面临的主要挑战之一。本研究旨在分析农民对采用技术的知识、行为和偏好，如土壤肥料技术、节水灌溉技术、绿色技术和数字营销技术。本研究采用定量方法，采用Warp-PLS 6.0结构方程模型方法。结果表明，农民目前更倾向于采用绿色技术和数字营销技术，因为它们被农民的知识和行为所强化。然而，农民对采用土壤肥料技术和节水技术的偏好只受其知识的影响，而不受其行为的影响。

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来源期刊

JOURNAL OF SUSTAINABILITY SCIENCE AND MANAGEMENT Social Sciences-Geography, Planning and Development

CiteScore

1.40

自引率

0.00%

发文量

163

期刊介绍： The Journal of Sustainability Science and Management is an Open-Access and peer-reviewed journal aims to publish scientific articles related to sustainable science; i.e. an interaction between natural sciences, social science, technologies and management for sustainable development and wise use of resources. We particularly encourage manuscripts that discuss contemporary research that can be used directly or indirectly in addressing critical issues and sharing of advanced knowledge and best practices in sustainable development.