IT software purchase decisions in terms of business customer experience

Q1 Social Sciences Human Technology Pub Date : 2023-11-03 DOI:10.14254/1795-6889.2023.19-2.4
Anna Szwajlik
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引用次数: 0

Abstract

The aim of this study is to compare experience of customers making decisions in teams and individually during the process of purchasing IT software supporting management processes in their organization.The research sample consisted of 114 companies from all over Poland that purchased management-supporting software in the last 3 years. Quantitative research method was used to achieve the adopted research objective. A questionnaire was applied as a research tool, while Manna-Whitney U test - was used to determine differences in experiment levels.This article refers to the models of organizational behavior, paying special attention to group and individual factors that business customer experience. The research results show that the experience of people who decide to purchase software as a team is better at all stages of the decision-making process compared to the experience of people making decisions individually.The collected research material, and, above all, the conclusions drawn from it, contribute to the knowledge about the quality of business customer experience in the IT sector, and outline the differences in the quality of such experience between those making decisions in the organization in a team and in an individual manner.
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IT软件购买决策的商业客户体验
本研究的目的是比较客户在购买支持其组织管理流程的IT软件过程中以团队和个人的方式做出决策的经验。研究样本包括来自波兰各地的114家公司,这些公司在过去3年中购买了管理支持软件。采用定量研究的方法来实现所采用的研究目标。采用问卷调查作为研究工具,采用Manna-Whitney U检验来确定实验水平的差异。本文引用了组织行为学模型,特别关注了影响企业客户体验的群体和个人因素。研究结果表明,在决策过程的各个阶段,决定作为一个团队购买软件的人的体验比个人做出决策的人的体验更好。收集的研究材料,尤其是从中得出的结论,有助于了解it部门中业务客户体验的质量,并概述了在组织中以团队方式和以个人方式做出决策的人之间在这种体验质量方面的差异。
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来源期刊
Human Technology
Human Technology Social Sciences-Communication
CiteScore
3.80
自引率
0.00%
发文量
10
审稿时长
50 weeks
期刊介绍: Human Technology is an interdisciplinary, multiscientific journal focusing on the human aspects of our modern technological world. The journal provides a forum for innovative and original research on timely and relevant topics with the goal of exploring current issues regarding the human dimension of evolving technologies and, then, providing new ideas and effective solutions for addressing the challenges. Focusing on both everyday and professional life, the journal is equally interested in, for example, the social, psychological, educational, cultural, philosophical, cognitive scientific, and communication aspects of human-centered technology. Special attention shall be paid to information and communication technology themes that facilitate and support the holistic human dimension in the future information society.
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