Economic viability and market potential of combined intermediate moisture dairy products production in Kazakhstan

IF 0.6 Q2 Social Sciences Economic Annals-XXI Pub Date : 2023-02-28 DOI:10.21003/ea.v201-05
Tamara Tultabayeva, Urishbayi Chomanov, Zhumatai Urazbayev, Gulmira Kenenbay, Aruzhan Shoman, Asiya Shoman
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Abstract

In recent years, the Republic of Kazakhstan has prioritized the enhancement of its domestic food production industry as a strategic economic initiative. This is driven by the dual goals of improving public health outcomes and stimulating economic growth. Dairy products, a staple in the Kazakh diet, have been identified as a key sector for development. However, the domestic dairy industry faces significant economic challenges. Firstly, the industry is in its nascent stages of recovery following a prolonged period of economic stagnation. Secondly, high-quality domestic dairy products are facing stiff market competition from inexpensive foreign imports, which often do not meet the necessary quality and nutritional standards. This has implications for both public health and the economic viability of domestic dairy producers. Thirdly, the country is at the initial stages of exploring combined technologies to produce dairy products enriched with herbal supplements, known as combined dairy products. This emerging sector represents a potential avenue for economic diversification and value addition within the dairy industry. The objective of the study outlined in the provided paper is multifaceted, encompassing economic, technological, and public health dimensions within the context of Kazakhstan’s domestic dairy industry. Specifically, the study aims to explore the economic potential and viability of producing combined cheeses with intermediate moisture content. To achieve this objective, we propose to examine the organoleptic and physico-chemical characteristics of such dairy products. By investigating these attributes, the study seeks to shed light on the implications of producing these combined cheeses for production costs, marketability, and potential profitability. This endeavor is situated within the broader strategic goal of enhancing Kazakhstan’s domestic food production industry, particularly focusing on dairy products, which are a staple in the Kazakh diet. The research is driven by dual imperatives: improving public health outcomes and stimulating economic growth. To gain empirical data and real market needs understanding, the authors conducted a poll of the residents of three major cities of Kazakhstan: the capital Astana, Almaty and Shymkent. The poll involved 1,000 residents of each of the named cities, which is approximately 0.5-1% of the population of such cities as of 2020. The poll was conducted over a one-month period among supermarket customers of different ages who choose dairy products – soft cheeses. Respondents were asked three questions, namely: In your opinion, is there a need in the Republic of Kazakhstan to produce a new dairy product, in particular soft cheese, with high vitamin content and low-fat content, based on organic fermented vegetables? What price would you be willing to pay for such a product? Should the new product be produced by national producers? The findings show that almost every resident of large cities of the Republic of Kazakhstan who buys soft cheese wants to see on the supermarket shelves more high-quality and useful national cheeses. The above study of consumer opinion on the need for high-quality soft cheese with vegetable additives suggests that in terms of production of new soft cheeses market can be called promising. The results of economic analysis example presented in our paper also support this conclusion.
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哈萨克斯坦联合中间水分乳制品生产的经济可行性和市场潜力
近年来,哈萨克斯坦共和国把加强国内食品生产工业作为一项战略性经济举措列为优先事项。这是由改善公共卫生成果和刺激经济增长的双重目标推动的。乳制品是哈萨克饮食中的主食,已被确定为发展的关键部门。然而,国内乳制品行业面临着重大的经济挑战。首先,在经历了长时间的经济停滞之后,该行业正处于复苏的初级阶段。其次,高质量的国内乳制品正面临来自廉价外国进口产品的激烈市场竞争,这些进口产品往往不符合必要的质量和营养标准。这对公众健康和国内乳制品生产商的经济生存能力都有影响。第三,该国正处于探索联合技术生产富含草药补充剂的乳制品的初级阶段,被称为联合乳制品。这一新兴部门代表了乳制品行业经济多样化和增值的潜在途径。所提供的文件中概述的研究目标是多方面的,包括哈萨克斯坦国内乳业背景下的经济、技术和公共卫生方面。具体而言,该研究旨在探索生产中等水分含量组合奶酪的经济潜力和可行性。为了实现这一目标,我们建议检查这些乳制品的感官和物理化学特性。通过调查这些属性,该研究试图阐明生产这些组合奶酪对生产成本、市场适应性和潜在盈利能力的影响。这一努力属于加强哈萨克斯坦国内食品生产工业的更广泛战略目标,特别是侧重于哈萨克斯坦饮食中的主食乳制品。这项研究是由两项迫切需要推动的:改善公共卫生成果和刺激经济增长。为了获得经验数据和了解真正的市场需求,作者对哈萨克斯坦首都阿斯塔纳、阿拉木图和奇姆肯特三个主要城市的居民进行了民意调查。该调查涉及了每个被点名城市的1000名居民,约占这些城市2020年人口的0.5-1%。这项调查历时一个月,调查对象是选择乳制品(软奶酪)的不同年龄段的超市顾客。受访者被问及三个问题,即:在您看来,哈萨克斯坦共和国是否需要以有机发酵蔬菜为基础生产一种新的乳制品,特别是高维生素含量和低脂肪含量的软奶酪?你愿意为这样的产品付多少钱?新产品应该由国内生产商生产吗?调查结果表明,几乎每个哈萨克斯坦共和国大城市的居民购买软奶酪都希望在超市货架上看到更多高质量和有用的国家奶酪。以上对消费者对高品质软质奶酪的需求意见的研究表明,在生产方面新型软质奶酪的市场可谓是大有可为。本文给出的经济分析实例的结果也支持这一结论。
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来源期刊
Economic Annals-XXI
Economic Annals-XXI ECONOMICS-
CiteScore
1.50
自引率
0.00%
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0
期刊介绍: The Economic Annals-XXI Journal – recognized in Ukraine and abroad scientific-analytic edition. Scientific articles of leading Ukrainian and other foreign scientists, postgraduate students and doctorates, deputies of Ukraine, heads of state and local authorities, materials of scientific conferences and seminars; reviews on scientific monographs, etc. are regularly published in this Journal.
期刊最新文献
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