Application Of Information System Model On Users’ Continuous Intention With Food Delivery Mobile Applications In Sustainable Business

Abstract

This research investigates the variables affecting Malaysian consumers' continuous intention to utilise food delivery mobile applications. The target population is Malaysian mobile app users 18 years old and above with an online food ordering experience. The Smart Partial Least Square (PLS) and SPSS were used to scrutinise the data collected. Through the Google form URLs posted on social media, 275 complete survey surveys were gathered. The study's findings showed that system quality, service quality, and information quality significantly affect customer satisfaction. Subsequently, customer satisfaction greatly impacts how likely people are to use mobile applications for food delivery. Better consumer loyalty and higher customer repurchase intent would follow from this outcome. The IS success model was used in this research to analyse the continuous intention to utilise food delivery mobile applications since similar studies from the emerging country view remain underexplored. This research will help corporate executives create more effective marketing plans for targeting their market and expanding established consumer loyalty expertise in mobile app quality and customer demand.