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IF 3.9 3区管理学 Q2 MANAGEMENT Management International Review Pub Date : 2023-01-01 DOI:10.59876/a-cxd0-g0k0

Franck Barès

引用次数: 0

Abstract

The business model of open-source actors has received particular attention from researchers. However, these studies have not thoroughly investigated the role of branding in this area. Here we propose a case study focusing on a small open-source publisher, Xwiki, which demonstrates how branding can play a crucial role in articulating the two pillars of the business model: the creation and capture of value. We show that synergistic management of the brand and the developer community - while maintaining a high degree of control over both - can allow for exploiting their complementarities

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编辑的话

开源参与者的商业模式受到了研究人员的特别关注。然而，这些研究并没有彻底调查品牌在这方面的作用。在这里，我们提出一个以小型开源出版商Xwiki为重点的案例研究，它展示了品牌如何在阐明商业模式的两大支柱:创造价值和获取价值方面发挥关键作用。我们表明，品牌和开发者社区的协同管理——同时保持对两者的高度控制——可以利用它们的互补性

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Management International Review MANAGEMENT-

CiteScore

6.50

自引率

11.60%

发文量

期刊介绍： Management International Review publishes research-based articles that reflect significant advances in the key areas of International Management. Its target audience consists of scholars in International Business Administration. Management International Review is a double-blind refereed journal that aims at the advancement and dissemination of research in the fields of International Management. The scope of the journal comprises International Business, Cross-Cultural Management, and Comparative Management. The journal publishes research that builds or extends International Management theory so that it can contribute to International Management practice. Management International Review welcomes both theoretical and empirical work. Original papers are invited that are based on a solid theoretical basis and a rigorous methodology. In the area of empirical studies, the journal publishes both quantitative and qualitative research. To be published in Management International Review, a paper must make strong contributions and highlight the significance of those contributions to the field of International Management. The editors are especially interested in manuscripts that break new ground rather than papers that make only incremental contributions. Management International Review publishes articles and research notes. Every year, six issues are published. On average, two of these issues are Focused Issues, which concentrate on a specific subfield of International Management.