Sustainable and environmental friendly production practices among the Indian apparel designers

Abstract

This study’s goal is to ascertain the methods used by various fashion designer’s about environmental friendly, sustainability and incorporates it into their design and production practices, as apparel industry is the world’s second most polluted industry(WEF, Jan 2020).The following research questions serve as a framework for the study: (1) Is there a substantial difference between environmentally friendly, sustainability and production practices in apparel industry and to propose an environment friendly strategic framework for the apparel industry,(2)what is the extent of current designer’s environmental friendly and sustainability knowledge? (3) How effectively are designers implementing their sustainability knowledge in their design and production practice? The present study linked the 63 designers in Delhi and NCR ,sustainable design concerns, to the product lifecycle and design processes, to acquire a better picture of their expertise towards fashion sustainability.