THE TALE OF TWO SUCCESSFUL FASHION BUSINESS ENTITIES

Abstract

Fascinated by the fashion world and eager to magnify my knowledge on the evolution of fashion brands and amass a vision into a real-life impetus related to this business arena, I undertook a case study to evaluate two prosperous fashion business enterprises - Zara, a leading Spanish international fast fashion brand and Nykaa, an eminent Indian e-commerce and offline retail platform dealing in beauty and fashion products. This research paper pertains to a detailed assessment of the business evolution of these two brands from their launch and establishment to their maturity and current market status, their product range, vital infusions of their promoters and founders how they matured as a leader, these businesses’ pillars of strengths and elements of weaknesses, business criterion and marketing strategies, market expanse and a self-constructed SWOT analysis on these business ventures. The white paper concludes with my learning impacts related to the fashion business industry.