The Effect of Hair Salon Visiting Standards on Customer Satisfaction and Revisit of Middle-Aged People

Abstract

This study sought to find out about customer satisfaction and revisit intention for customers aged 40 to 64, and 380 questionnaires used in this study were self-written offline questionnaires, and frequency analysis, reliability analysis, factor analysis, and regression analysis were conducted using the SPSS 22.0 program. As a result, the beauty salon visit criteria for customers aged 40 to 64 had a positive effect on customer satisfaction and revisit intention, and effective management methods and marketing strategies should be established based on the research results. In the follow-up study, in-depth research should be conducted to expand age and region and to find out the visit criteria of middle-aged customers in various beauty service fields.