Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1231
Sun-Young Yang, Yong-Mi Jin
This study verifies the effect of positive psychological capital on interpersonal communication ability and turnover intention. By verifying that job improvement and fulfillment through interpersonal communication ability lower turnover intention and basic data necessary for efficient and effective operation of human resource management. The purpose is to present A survey was conducted targeting beauty workers, and a total of 305 copies were used as the final analysis data. The collected data were subjected to frequency analysis, factor analysis, reliability analysis, and multiple regression analysis using SPSS 24.0. As a result of the analysis, positive psychological capital has three dimensions of self-efficacy, hope, and optimism, interpersonal communication ability has two dimensions of understanding and reliability, and turnover intention has a single dimension. The effect of positive psychological capital on interpersonal communication ability had a positive effect, and the effect of positive psychological capital and turnover intention showed a negative effect. The conclusion from the results of this study is that it is important to form a sense of unity with the organization so that the goals and vision of the organization can be shared in the same direction as the goals of the employees. needs to be developed. It is necessary to create a culture that respects and understands positive communication methods and opinions among members by utilizing emotional education programs, and improves organizational performance by satisfying individual professional growth and development through consultation with senior mentors and technical training. It is presumed that it can be done. In relation to this study, suggestions for follow-up studies are as follows. A study on the influence of current leadership, which is being emphasized by positive psychological capital, on communication and behavioral intention is also considered to be a meaningful study.
{"title":"The Effect of Positive Psychological Capital on Interpersonal Communication Ability and Turnover Intention of Beauty Workers","authors":"Sun-Young Yang, Yong-Mi Jin","doi":"10.52660/jksc.2023.29.5.1231","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1231","url":null,"abstract":"This study verifies the effect of positive psychological capital on interpersonal communication ability and turnover intention. By verifying that job improvement and fulfillment through interpersonal communication ability lower turnover intention and basic data necessary for efficient and effective operation of human resource management. The purpose is to present A survey was conducted targeting beauty workers, and a total of 305 copies were used as the final analysis data. The collected data were subjected to frequency analysis, factor analysis, reliability analysis, and multiple regression analysis using SPSS 24.0. As a result of the analysis, positive psychological capital has three dimensions of self-efficacy, hope, and optimism, interpersonal communication ability has two dimensions of understanding and reliability, and turnover intention has a single dimension. The effect of positive psychological capital on interpersonal communication ability had a positive effect, and the effect of positive psychological capital and turnover intention showed a negative effect. The conclusion from the results of this study is that it is important to form a sense of unity with the organization so that the goals and vision of the organization can be shared in the same direction as the goals of the employees. needs to be developed. It is necessary to create a culture that respects and understands positive communication methods and opinions among members by utilizing emotional education programs, and improves organizational performance by satisfying individual professional growth and development through consultation with senior mentors and technical training. It is presumed that it can be done. In relation to this study, suggestions for follow-up studies are as follows. A study on the influence of current leadership, which is being emphasized by positive psychological capital, on communication and behavioral intention is also considered to be a meaningful study.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"31 21","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1168
Bu-Kyung Jin, Yeon-Seo Lee
Humans live in a close relationship with the mechanism of nature, and it has been a research topic for a long period of time. Historically, people have taken a lot of inspirations from nature and used creatures in nature as a source of their ideation for the purpose of solving diverse problems. At present, biomimic design converged with nature has been used in multidisciplinary fields such as architecture, medicine and fashion. Under these circumstances, this study attempted to suggest artistic values and a possibility of continuous expressions in beauty makeup through infinite uniqueness and diversity by applying biomorphic design. For this, an empirical research was performed based on the concept and design characteristics of biomorphism. In addition, the pictures on the websites were applied to biomorphic design processes. Based on the characteristics of each creature, three face artworks were created in a formative manner, using the colors which are good for each topic. The results found that the application of beauty and art to creatures in nature builds multilateral and unique ideas and, at the same time, makes creative face art possible by going beyond conventional standardized beauty. Therefore, it is anticipated that there would be further studies on creative face art design based on ‘biomorphic design methodology’ by upgrading the standards of body art through the continued development of unique and diverse makeup design.
{"title":"Analysis of Biomorphic Inspiration-based Facial Art Makeup Expressions","authors":"Bu-Kyung Jin, Yeon-Seo Lee","doi":"10.52660/jksc.2023.29.5.1168","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1168","url":null,"abstract":"Humans live in a close relationship with the mechanism of nature, and it has been a research topic for a long period of time. Historically, people have taken a lot of inspirations from nature and used creatures in nature as a source of their ideation for the purpose of solving diverse problems. At present, biomimic design converged with nature has been used in multidisciplinary fields such as architecture, medicine and fashion. Under these circumstances, this study attempted to suggest artistic values and a possibility of continuous expressions in beauty makeup through infinite uniqueness and diversity by applying biomorphic design. For this, an empirical research was performed based on the concept and design characteristics of biomorphism. In addition, the pictures on the websites were applied to biomorphic design processes. Based on the characteristics of each creature, three face artworks were created in a formative manner, using the colors which are good for each topic. The results found that the application of beauty and art to creatures in nature builds multilateral and unique ideas and, at the same time, makes creative face art possible by going beyond conventional standardized beauty. Therefore, it is anticipated that there would be further studies on creative face art design based on ‘biomorphic design methodology’ by upgrading the standards of body art through the continued development of unique and diverse makeup design.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135871939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1190
Seong-Eun Lee
This study was conducted to investigate antioxidant and anti-inflammatory effects of Daehwangmokdanphee-tang (DHMDPT). The antioxidant activity was evaluated the total polyphenol contents and total flavonoid contents. Additionally we measured the ABTS radical scavenging activity, superoxide dismutase (SOD)-like activity and electron-donating ability with DHMDPT. In addition, inhibition of NO production in RAW 264.7 cells induced by LPS was evaluated to investigate the anti-inflammatory effect. The results of total polyphenol contents, total flavonoid contents was 52.87±12.52 mg/g and 7.20±4.49 mg/g in DHMDPT. Antioxidant activity results of DHMDPT through ABTS radical scavenging activity, superoxide dismutase (SOD)-like activity, and electron-donating ability are highly active in a dose-dependent showed high activity. The cell toxicity of DHMDPT was evaluated using the RAW 264.7 cells. LPS-induced inhibition of NO secretion was increased in DHMDPT in a dose-dependent manner. This result indicates that DHMDPT might have antioxidant and anti-inflammatory effects in vitro assay, and can be developed as a cosmetic material in the future.
{"title":"Antioxidative and Anti-inflammatory Effects of Daehwangmokdanphee-tang","authors":"Seong-Eun Lee","doi":"10.52660/jksc.2023.29.5.1190","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1190","url":null,"abstract":"This study was conducted to investigate antioxidant and anti-inflammatory effects of Daehwangmokdanphee-tang (DHMDPT). The antioxidant activity was evaluated the total polyphenol contents and total flavonoid contents. Additionally we measured the ABTS radical scavenging activity, superoxide dismutase (SOD)-like activity and electron-donating ability with DHMDPT. In addition, inhibition of NO production in RAW 264.7 cells induced by LPS was evaluated to investigate the anti-inflammatory effect. The results of total polyphenol contents, total flavonoid contents was 52.87±12.52 mg/g and 7.20±4.49 mg/g in DHMDPT. Antioxidant activity results of DHMDPT through ABTS radical scavenging activity, superoxide dismutase (SOD)-like activity, and electron-donating ability are highly active in a dose-dependent showed high activity. The cell toxicity of DHMDPT was evaluated using the RAW 264.7 cells. LPS-induced inhibition of NO secretion was increased in DHMDPT in a dose-dependent manner. This result indicates that DHMDPT might have antioxidant and anti-inflammatory effects in vitro assay, and can be developed as a cosmetic material in the future.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"42 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1267
Yoo-Ran Jeon, Young-Hee Noh, Byung-Lim Lee
The purpose of this study is to investigate the effect of emotional intelligence, job environment and physical fatigue on job commitment of beauty workers. The study could be meaningful in that it tried to identify a influence on psychological, physical, and environmental factors of beauty workers overall. Accordingly, 178 beauty workers working in the fields of hair, skin, nail and makeup were targeted and the following data analysis was conducted. First, correlations among major variables were investigated. Second, the effects of major variables on job commitment were investigated through regression analysis. As a result of this study, first, a significant positive correlation was confirmed except physical fatigue. Second, it was found that the sub-factor of emotional intelligence had power of explanation about 41% and the sub-factor of the job environment had power of explanation about 49%. Third, the explanation ability of emotional intelligence and job environment is shown about 46%. In addition, the relative influence on job commitment was found in the order of emotional intelligence and job environment, whereas physical fatigue did not show any significant effect. This can be interpreted that emotional intelligence could help beauty workers to manage their physical fatigue relatively well and focus on their work. Overall, it has been verified that the emotional intelligence and job environment of beauty workers are important factors for job commitment. In order to improve job commitment, various role training, mentoring programs are required. Also specific task and standardization of the work are required according to the position.
{"title":"The Effects of Emotional Intelligence, Job Environment and Physical Fatigue on Job Commitment of Beauty Workers","authors":"Yoo-Ran Jeon, Young-Hee Noh, Byung-Lim Lee","doi":"10.52660/jksc.2023.29.5.1267","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1267","url":null,"abstract":"The purpose of this study is to investigate the effect of emotional intelligence, job environment and physical fatigue on job commitment of beauty workers. The study could be meaningful in that it tried to identify a influence on psychological, physical, and environmental factors of beauty workers overall. Accordingly, 178 beauty workers working in the fields of hair, skin, nail and makeup were targeted and the following data analysis was conducted. First, correlations among major variables were investigated. Second, the effects of major variables on job commitment were investigated through regression analysis. As a result of this study, first, a significant positive correlation was confirmed except physical fatigue. Second, it was found that the sub-factor of emotional intelligence had power of explanation about 41% and the sub-factor of the job environment had power of explanation about 49%. Third, the explanation ability of emotional intelligence and job environment is shown about 46%. In addition, the relative influence on job commitment was found in the order of emotional intelligence and job environment, whereas physical fatigue did not show any significant effect. This can be interpreted that emotional intelligence could help beauty workers to manage their physical fatigue relatively well and focus on their work. Overall, it has been verified that the emotional intelligence and job environment of beauty workers are important factors for job commitment. In order to improve job commitment, various role training, mentoring programs are required. Also specific task and standardization of the work are required according to the position.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135871804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1199
Hye-Jin Choi, Oh-Hyeok Kwon
The world is paying attention to the problem of protecting and preserving the environment for future generations of mankind. Due to the influence of k-beauty, the domestic beauty industry is leading the era of globalization, and ultra-personalized mobile shopping has allowed cosmetics to be purchased regardless of time and place. However, research in various fields related to the recycling of empty containers after product consumption is being actively conducted, but research on the recycling of cosmetics containers is insufficient. Therefore, this study recognizes the seriousness of the problem of empty cosmetics containers being discarded as general waste, reminds consumers of the importance of refill cosmetics according to their social image, and uses them as basic data for beauty brand companies' marketing direction for the patronage of refill cosmetics. For the empirical analysis of the study, a questionnaire of 343 women in Seoul and Gyeonggi Province was used as the final data. The collected data was analyzed using SPSS 26.0 for descriptive statistics. As a result of the analysis, the reliability of the social image was .930, the recycling perception was .791, and the patronage was .786, all of which were extracted in a single dimension. In conclusion, it was found that the perception of recycling cosmetics containers and the patronage of refill cosmetics had a positive (+) effect on both social images as a partial medium. This study is insufficient to generalize the results only for female consumers, and we look forward to nationwide public relations and participatory practical influential studies for various groups in the future.
{"title":"The Effect of Recycle Recognition of Cosmetic Container through Social Image on the patronage of Refill Cosmetic: Focusing on female consumers","authors":"Hye-Jin Choi, Oh-Hyeok Kwon","doi":"10.52660/jksc.2023.29.5.1199","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1199","url":null,"abstract":"The world is paying attention to the problem of protecting and preserving the environment for future generations of mankind. Due to the influence of k-beauty, the domestic beauty industry is leading the era of globalization, and ultra-personalized mobile shopping has allowed cosmetics to be purchased regardless of time and place. However, research in various fields related to the recycling of empty containers after product consumption is being actively conducted, but research on the recycling of cosmetics containers is insufficient. Therefore, this study recognizes the seriousness of the problem of empty cosmetics containers being discarded as general waste, reminds consumers of the importance of refill cosmetics according to their social image, and uses them as basic data for beauty brand companies' marketing direction for the patronage of refill cosmetics. For the empirical analysis of the study, a questionnaire of 343 women in Seoul and Gyeonggi Province was used as the final data. The collected data was analyzed using SPSS 26.0 for descriptive statistics. As a result of the analysis, the reliability of the social image was .930, the recycling perception was .791, and the patronage was .786, all of which were extracted in a single dimension. In conclusion, it was found that the perception of recycling cosmetics containers and the patronage of refill cosmetics had a positive (+) effect on both social images as a partial medium. This study is insufficient to generalize the results only for female consumers, and we look forward to nationwide public relations and participatory practical influential studies for various groups in the future.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"21 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1161
Che-Rin Park, Chae-Jeong Han
The ultimate purpose of this study is to present the differentiated strategies of the beauty service industry by drawing the vitalization measures for its new operation and development into the high-value added industry in the changed time flow of the pandemic era. Total 756 questionnaires were used for the final analysis. The collected data was analyzed by using the SPSS 22.0 Statistical Program and AMOS 22.0 Statistical Program. First, the risk perception had significant effects on consumption orientation. Second, the direct effects of risk perception on behavioral intention were not statistically significant while there were indirect effects of mediating the consumption orientation. Third, the direct effects of risk perception on selection attributes were not statistically significant while there were indirect effects of mediating the consumption orientation. Fourth, the consumption orientation had significant effects on behavioral intention. Fifth, the consumption orientation had significant effects on selection attributes. Sixth, the behavioral intention had significant effects on selection attributes.
{"title":"The Consumption Orientation Level and Behavioral Intention of Beauty Shop According to the Pandemic Era Risk Perception and the Measures for Vitalizing the Service Industry","authors":"Che-Rin Park, Chae-Jeong Han","doi":"10.52660/jksc.2023.29.5.1161","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1161","url":null,"abstract":"The ultimate purpose of this study is to present the differentiated strategies of the beauty service industry by drawing the vitalization measures for its new operation and development into the high-value added industry in the changed time flow of the pandemic era. Total 756 questionnaires were used for the final analysis. The collected data was analyzed by using the SPSS 22.0 Statistical Program and AMOS 22.0 Statistical Program. First, the risk perception had significant effects on consumption orientation. Second, the direct effects of risk perception on behavioral intention were not statistically significant while there were indirect effects of mediating the consumption orientation. Third, the direct effects of risk perception on selection attributes were not statistically significant while there were indirect effects of mediating the consumption orientation. Fourth, the consumption orientation had significant effects on behavioral intention. Fifth, the consumption orientation had significant effects on selection attributes. Sixth, the behavioral intention had significant effects on selection attributes.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"37 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1107
Mi-Sun Lee
This study analyzed the research trends of individual studies K=101 that were validated in applying body shape and obesity programs from January 2007 to April 2022. As a result, there were 82 master's theses and 19 doctoral theses, and 49 papers were published in the period 2011~2013, and many studies were conducted on women and the general public. The most common physical treatment was abdominal treatment, the application method was adjuvant therapy, and exercise was the most common except for self-treatment, and the adjuvant therapy was the most manual. The method of effect verification was in the following order: body composition+body measurement, body composition, body measurement, and body measurement site was compounded in the order of abdominal circumference, and weight. The subjects and method factors showed a significant association in body application sites and methods. The factors of the body application site and the research method showed a significant association with all variables of the application method, self-tmedication, adjuvant therapy, effect verification method, and body measurement site. Finally, there was a significant association between the application method and the body measurement site. Combining the above conclusions, it was found that the application method of the body shape and obesity program in the last 15 years was the adjuvant therapy method using manual techniques, and the physical treatment was most often applied to the abdominal area. As a result, it was found that the combination (body weight+circumference of the body part) was mainly adopted with body composition and body measurements. This study provided the feasibility to suggest the direction of future research by identifying the trends in body shape and obesity program research reported in Korea, and is meaningful in providing basic data for establishing obesity management prevention strategies based on the need for comprehensive analysis and integrated development.
{"title":"Domestic Research Trends on Body Shape and Obesity Program: Focusing on Domestic Papers","authors":"Mi-Sun Lee","doi":"10.52660/jksc.2023.29.5.1107","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1107","url":null,"abstract":"This study analyzed the research trends of individual studies K=101 that were validated in applying body shape and obesity programs from January 2007 to April 2022. As a result, there were 82 master's theses and 19 doctoral theses, and 49 papers were published in the period 2011~2013, and many studies were conducted on women and the general public. The most common physical treatment was abdominal treatment, the application method was adjuvant therapy, and exercise was the most common except for self-treatment, and the adjuvant therapy was the most manual. The method of effect verification was in the following order: body composition+body measurement, body composition, body measurement, and body measurement site was compounded in the order of abdominal circumference, and weight. The subjects and method factors showed a significant association in body application sites and methods. The factors of the body application site and the research method showed a significant association with all variables of the application method, self-tmedication, adjuvant therapy, effect verification method, and body measurement site. Finally, there was a significant association between the application method and the body measurement site. Combining the above conclusions, it was found that the application method of the body shape and obesity program in the last 15 years was the adjuvant therapy method using manual techniques, and the physical treatment was most often applied to the abdominal area. As a result, it was found that the combination (body weight+circumference of the body part) was mainly adopted with body composition and body measurements. This study provided the feasibility to suggest the direction of future research by identifying the trends in body shape and obesity program research reported in Korea, and is meaningful in providing basic data for establishing obesity management prevention strategies based on the need for comprehensive analysis and integrated development.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135871799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1277
Soo-Kyeong Chun, Eun-Jun Park
This study sought to find out about customer satisfaction and revisit intention for customers aged 40 to 64, and 380 questionnaires used in this study were self-written offline questionnaires, and frequency analysis, reliability analysis, factor analysis, and regression analysis were conducted using the SPSS 22.0 program. As a result, the beauty salon visit criteria for customers aged 40 to 64 had a positive effect on customer satisfaction and revisit intention, and effective management methods and marketing strategies should be established based on the research results. In the follow-up study, in-depth research should be conducted to expand age and region and to find out the visit criteria of middle-aged customers in various beauty service fields.
{"title":"The Effect of Hair Salon Visiting Standards on Customer Satisfaction and Revisit of Middle-Aged People","authors":"Soo-Kyeong Chun, Eun-Jun Park","doi":"10.52660/jksc.2023.29.5.1277","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1277","url":null,"abstract":"This study sought to find out about customer satisfaction and revisit intention for customers aged 40 to 64, and 380 questionnaires used in this study were self-written offline questionnaires, and frequency analysis, reliability analysis, factor analysis, and regression analysis were conducted using the SPSS 22.0 program. As a result, the beauty salon visit criteria for customers aged 40 to 64 had a positive effect on customer satisfaction and revisit intention, and effective management methods and marketing strategies should be established based on the research results. In the follow-up study, in-depth research should be conducted to expand age and region and to find out the visit criteria of middle-aged customers in various beauty service fields.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135871936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1089
Hee-Sun Kang, Ni-Na Park, Eun-Jun Park
This study aims to present a plan that hair salons can use to establish SNS marketing strategies in the rapidly changing beauty industry every day. For this study, 312 questionnaires were distributed to subjects living in the Korean metropolitan area for about a month and a half from October 30, 2022 to December 14, 2022. Excluding inappropriate ones, 300 copies of data were analyzed by factor analysis, reliability analysis, and frequency analysis using the SPSS 22.0 program. As a result, first, it means that the higher the brand name, reliability, reputation, price, service/professionalism, and facility, the higher the emotional bond, in the "effect of brand image on emotional bond on SNS marketing." Second, in the "Effect of Emotional Bonding on Purchase Intention," the sub-factors of purchase intention, professional-oriented purchase, procedure-oriented purchase, and efficacy-oriented purchase, all showed that the higher the emotional bond, the higher the purchase intention. Based on these results, the brand image of hair salons produced on SNS affects emotional ties with customers, and emotional ties have a significant impact on purchase intentions. Recognizing the need for brand marketing that can give customers expertise and reliability in procedures, we hope that efficient SNS marketing management will be carried out in hair salons in the future to increase the level of the beauty industry.
{"title":"The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing","authors":"Hee-Sun Kang, Ni-Na Park, Eun-Jun Park","doi":"10.52660/jksc.2023.29.5.1089","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1089","url":null,"abstract":"This study aims to present a plan that hair salons can use to establish SNS marketing strategies in the rapidly changing beauty industry every day. For this study, 312 questionnaires were distributed to subjects living in the Korean metropolitan area for about a month and a half from October 30, 2022 to December 14, 2022. Excluding inappropriate ones, 300 copies of data were analyzed by factor analysis, reliability analysis, and frequency analysis using the SPSS 22.0 program. As a result, first, it means that the higher the brand name, reliability, reputation, price, service/professionalism, and facility, the higher the emotional bond, in the \"effect of brand image on emotional bond on SNS marketing.\" Second, in the \"Effect of Emotional Bonding on Purchase Intention,\" the sub-factors of purchase intention, professional-oriented purchase, procedure-oriented purchase, and efficacy-oriented purchase, all showed that the higher the emotional bond, the higher the purchase intention. Based on these results, the brand image of hair salons produced on SNS affects emotional ties with customers, and emotional ties have a significant impact on purchase intentions. Recognizing the need for brand marketing that can give customers expertise and reliability in procedures, we hope that efficient SNS marketing management will be carried out in hair salons in the future to increase the level of the beauty industry.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"31 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1241
Yoo-Lim Jeong, Yong-Mi Jin
For the empirical survey, a total of 360 questionnaires were distributed from May 13, 2023 to June 15, 2023 to beauty consumers living nationwide, and 330 copies were collected, and 300 copies were used as the final analysis data, excluding 30 copies with insincere responses. This study used SPSS 24.0 to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of a total of 300 questionnaires for beauty consumers living across the country to provide information for sales improvement and marketing by providing services tailored to consumer characteristics. As a result, conspicuous consumption tendencies were extracted in four dimensions : pursuit of individuality orientation, pursuit of fashion orientation, high price orientation, and brand orientation, and desire for self-expression needs were extracted in two dimensions : individuality, image management, and psychological happiness extracted in a single dimension. The more conspicuous the consumption tendency and the desire for self-expression brought out the higher the psychological happiness. In future studies, if various consumption propensity categories are subdivided and conducted, it is expected that it can be used as useful marketing data to identify the consumption propensity of beauty consumers and encourage the development of the beauty industry.
{"title":"The Effect of Hair Salon Consumers Conspicuous Consumption Tendency and Desire for Self-expression on Psychological Happiness","authors":"Yoo-Lim Jeong, Yong-Mi Jin","doi":"10.52660/jksc.2023.29.5.1241","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1241","url":null,"abstract":"For the empirical survey, a total of 360 questionnaires were distributed from May 13, 2023 to June 15, 2023 to beauty consumers living nationwide, and 330 copies were collected, and 300 copies were used as the final analysis data, excluding 30 copies with insincere responses. This study used SPSS 24.0 to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of a total of 300 questionnaires for beauty consumers living across the country to provide information for sales improvement and marketing by providing services tailored to consumer characteristics. As a result, conspicuous consumption tendencies were extracted in four dimensions : pursuit of individuality orientation, pursuit of fashion orientation, high price orientation, and brand orientation, and desire for self-expression needs were extracted in two dimensions : individuality, image management, and psychological happiness extracted in a single dimension. The more conspicuous the consumption tendency and the desire for self-expression brought out the higher the psychological happiness. In future studies, if various consumption propensity categories are subdivided and conducted, it is expected that it can be used as useful marketing data to identify the consumption propensity of beauty consumers and encourage the development of the beauty industry.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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