Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology

IF 2.3 Q1 COMMUNICATION International Journal of Strategic Communication Pub Date : 2023-05-27 DOI:10.1080/1553118x.2023.2261238

Yen-I Lee, Yoon-Joo Lee, Paul D. Bolls

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引用次数: 2

Abstract

ABSTRACTResearchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. The importance of scientific paradigms in mass communication research has been outlined before. Many of these ideas seem to apply to strategic communication research as well. We present media psychophysiology as a theoretically rigorous and practically valuable scientific paradigm for advancing the application of evolutionary psychology and the mind sciences in the strategic communication discipline. This article reviews the necessity of a newer scientific paradigm for strategic communication research, overviews the media psychophysiology paradigm, and provides recommendations for applying evolutionary theory and the media psychophysiology paradigm to advancing mind-science-based strategic communication research and theory. Disclosure statementNo potential conflict of interest was reported by the author(s).

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媒介心理生理学与策略传播:以进化心理学为基础推进理论与研究的科学范式

战略传播学科的研究人员将进化心理学作为理论基础，可以极大地丰富战略传播的内容。这一机会可以通过应用一种严谨的科学范式来实现，这种范式通过进化心理学的视角将人类大脑过程以及大脑活动产生的态度和行为概念化。科学范式在大众传播研究中的重要性已经在前面概述过。其中许多观点似乎也适用于战略传播研究。我们将媒介心理生理学作为一种理论严谨且具有实践价值的科学范式，以促进进化心理学和心理科学在战略传播学科中的应用。本文回顾了战略传播研究新的科学范式的必要性，概述了媒介心理生理学范式，并提出了应用进化理论和媒介心理生理学范式推进基于心理科学的战略传播研究和理论的建议。披露声明作者未报告潜在的利益冲突。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.