Teaching AI-Enabled Business Communication in Higher Education: A Practical Framework

Natalia Riapina
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Abstract

This article presents a conceptual framework for integrating AI-enabled business communication in higher education. Drawing on established theories from business communication and educational technology, the framework provides comprehensive guidance for designing engaging learning experiences. It emphasizes the significance of social presence, cognitive load management, and constructivist learning principles. The framework is exemplified through various tasks, including role-playing with AI chatbots, analyzing nonverbal cues, communication simulations, interactive presentation assessments, and collaborative AI-supported projects. Practical considerations for implementation, including technological infrastructure, faculty training, ethics, curriculum integration, and assessment strategies, are discussed. Future directions and implications for business communication education are also explored.
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高等教育中基于人工智能的商业沟通教学:一个实践框架
本文提出了一个概念性框架,用于在高等教育中集成支持人工智能的商业通信。该框架借鉴了商业沟通和教育技术的既有理论,为设计引人入胜的学习体验提供了全面的指导。它强调社会存在、认知负荷管理和建构主义学习原则的重要性。该框架通过各种任务来举例说明,包括与人工智能聊天机器人的角色扮演、分析非语言线索、通信模拟、交互式演示评估和协作人工智能支持的项目。讨论了实施的实际考虑,包括技术基础设施,教师培训,道德,课程整合和评估策略。本文还探讨了商务沟通教育的未来发展方向和意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.40
自引率
38.50%
发文量
23
期刊介绍: Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq
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