{"title":"Peacocks, Penknives and Power","authors":"Howard Nothhaft, Jens Seiffert-Brockmann","doi":"10.1080/1553118x.2023.2197441","DOIUrl":null,"url":null,"abstract":"This article conceptualizes evolutionary theory as a bridge between existing theorizing in strategic communication on the one hand, the mind sciences on the other. It discusses six core concepts of evolutionary psychology that have a bearing on strategic communication theory: a) the human as a highly flexible social species; b) the regulation of individually-minded vs. collectively-minded behavior; c) advanced, symbolic communication as a mode of regulation and its second-order problems; d) a consilient conceptualization of communication; e) evolutionary psychology’s role as a heuristic; and f) the limits of cognitive capacity and the role of heuristic shortcuts. The article concludes with a note on the theory of science in strategic communication research and cautions against the common misunderstanding of evolutionary psychology’s agenda.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"0"},"PeriodicalIF":2.3000,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1553118x.2023.2197441","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This article conceptualizes evolutionary theory as a bridge between existing theorizing in strategic communication on the one hand, the mind sciences on the other. It discusses six core concepts of evolutionary psychology that have a bearing on strategic communication theory: a) the human as a highly flexible social species; b) the regulation of individually-minded vs. collectively-minded behavior; c) advanced, symbolic communication as a mode of regulation and its second-order problems; d) a consilient conceptualization of communication; e) evolutionary psychology’s role as a heuristic; and f) the limits of cognitive capacity and the role of heuristic shortcuts. The article concludes with a note on the theory of science in strategic communication research and cautions against the common misunderstanding of evolutionary psychology’s agenda.
期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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