Little Amazon's ecotourism potential: Sustainable tourism development through digital marketing

Muhamad Rahman Al Akbar, Mohammad Rizky, Dwi Listia Ningrum, Dita Yuspita, Kiki Ladita Febrianti, Laddy Maharani Agustin, Salmawati Salmawati, Stefani Stefani, Mega Permata Sari Kai, Yuni Dwi Maulini, Sasih Karnita Arafatun
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Abstract

Little Amazon is a tourist destination located in Jeriji Village, Toboali District, South Bangka Regency which displays natural beauty with lush forests and clean river flows with various potentials such as a source of raw material for bebilah mats, a place for baong fish and giant prawns. The recovery of the tourism sector after the Covid-19 pandemic is a complex challenge. An effective strategy is needed to overcome short-term and long-term impacts with technology as a medium for promotion, marketing and investor search. The aim of this community service is to integrate ecotourism potential in the Little Amazon using innovative technology as well as designing and implementing effective promotional and marketing strategies to increase the attractiveness of the Little Amazon as a tourist destination. This program uses methods in the form of workshops, counseling and outreach about digital marketing using digital media such as Instagram Reels, YouTube, Tiktok and Kompasiana. The result of this program is that the community is able to carry out marketing, promotion and search for investors by utilizing technology in order to improve and develop tourism with the concept of ecotourism in the industrial era 4.0.
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小亚马逊的生态旅游潜力:通过数字营销实现可持续旅游发展
小亚马逊是一个旅游胜地,位于南邦加县托博阿里区Jeriji村,自然风光优美,森林茂密,河流清澈,具有各种潜力,如比比拉垫的原料来源,熊鱼和大虾的地方。2019冠状病毒病大流行后旅游业的复苏是一项复杂的挑战。需要一项有效的战略来克服技术作为促进、销售和寻找投资者的媒介的短期和长期影响。这项社区服务的目的是利用创新技术整合小亚马逊的生态旅游潜力,并设计和实施有效的促销和营销策略,以增加小亚马逊作为旅游目的地的吸引力。该项目采用研讨会、咨询和推广的形式,利用Instagram Reels、YouTube、Tiktok和Kompasiana等数字媒体进行数字营销。该计划的结果是,社区能够利用技术进行营销,推广和寻找投资者,以便在工业4.0时代以生态旅游的概念改善和发展旅游业。
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12 weeks
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