{"title":"Press Releases, Politics, and Gendered Language Frames: An Analysis of Governor Michelle Lujan Grisham During the COVID-19 Pandemic","authors":"Nana Kwame Osei Fordjour","doi":"10.1177/01968599231210803","DOIUrl":null,"url":null,"abstract":"This study takes a case study approach to conduct a frame analysis of the press releases sent out by the Governor of New Mexico, Michelle Lujan Grisham, during the COVID-19 pandemic. The study argues that the governor saliently employed feminine language frames in her press releases while using masculine language frames sparingly in a feminine way, which I attribute to the context of the pandemic as well as the culture of her state. The findings are relevant considering the changing political climate and the then-novel nature of the pandemic. I also discuss the broader implications of the results on health crisis communication.","PeriodicalId":45677,"journal":{"name":"Journal of Communication Inquiry","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Communication Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/01968599231210803","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This study takes a case study approach to conduct a frame analysis of the press releases sent out by the Governor of New Mexico, Michelle Lujan Grisham, during the COVID-19 pandemic. The study argues that the governor saliently employed feminine language frames in her press releases while using masculine language frames sparingly in a feminine way, which I attribute to the context of the pandemic as well as the culture of her state. The findings are relevant considering the changing political climate and the then-novel nature of the pandemic. I also discuss the broader implications of the results on health crisis communication.
期刊介绍：
The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.
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