The Effects of Self-Esteem and Appearance Satisfaction on Employment Stress of College Students Majoring in Face-to-face Service Jobs: Mediating Effect of Self-Efficacy

Abstract

This study investigated the causal relationships among self-esteem, appearance satisfaction, self-efficacy, and employment stress of college students majoring in face-to-face service jobs dealing with customers directly, and verified the mediating effect of self-efficacy. An online survey was conducted of college students majoring in tourism, and 360 surveys were used for analysis. As a result of the analysis, self-esteem and appearance satisfaction had a negative effect on employment stress, and self-esteem and appearance satisfaction had a positive effect on self-efficacy. Self-efficacy had a negative effect on employment stress. The mediating effect of self-efficacy was verified in the relationships among self-esteem, appearance satisfaction, and employment stress. Based on the results of the study, potential practical implications that can reduce employment stress were presented.