Christopher M. Dobmeier, John J. Brooks, Nathan Walter, R. Lance Holbert
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引用次数: 0
Abstract
A meta-analysis evaluated the persuasive effects of political satire and how such effects may differ between Horatian (light-hearted) and Juvenalian (acerbic) satire types. A synthesis of 33 studies ( N = 7,469) revealed that political satire is no more persuasive than serious news, but the data find several contingencies when distinguishing between satire types. Namely, satire type was found to interact with issue involvement and format, but not ideology or perceived humor. Particularly, persuasion was enhanced by Juvenalian sketch format (compared with news format) satire, as well as Juvenalian satire for high-involvement individuals, but was inhibited by Horatian satire for those same individuals.
期刊介绍：
Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.
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