{"title":"Follow to be followed: The centrality of MFAs in Twitter networks","authors":"Ilan Manor, Elad Segev","doi":"10.1002/poi3.368","DOIUrl":null,"url":null,"abstract":"Abstract This article outlines three major features of the digital society (information sharing, a levelled‐playing field, and reciprocal surveillance) and explores their manifestation in the field of diplomacy. The article analyzed the international network of 78 Ministries of Foreign Affairs (MFAs) on Twitter during the critical period of its growth between 2014 and 2016. To explain why some MFAs follow or are followed by their peers, both internal (Twitter) and external (gross domestic product) factors were considered. The analysis found the principle of digital reciprocity to be the most important factor in explaining an MFA's centrality. Ministries who follow their peers are more likely to be followed in return. Other factors that predict the popularity of MFAs among their peers are regionality, technological savviness, and national media environments. These findings provide a broader understanding of contemporary diplomacy and the fierce competition over attention in the digital society.","PeriodicalId":46894,"journal":{"name":"Policy and Internet","volume":"123 1","pages":"0"},"PeriodicalIF":4.1000,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Policy and Internet","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/poi3.368","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This article outlines three major features of the digital society (information sharing, a levelled‐playing field, and reciprocal surveillance) and explores their manifestation in the field of diplomacy. The article analyzed the international network of 78 Ministries of Foreign Affairs (MFAs) on Twitter during the critical period of its growth between 2014 and 2016. To explain why some MFAs follow or are followed by their peers, both internal (Twitter) and external (gross domestic product) factors were considered. The analysis found the principle of digital reciprocity to be the most important factor in explaining an MFA's centrality. Ministries who follow their peers are more likely to be followed in return. Other factors that predict the popularity of MFAs among their peers are regionality, technological savviness, and national media environments. These findings provide a broader understanding of contemporary diplomacy and the fierce competition over attention in the digital society.
期刊介绍:
Understanding public policy in the age of the Internet requires understanding how individuals, organizations, governments and networks behave, and what motivates them in this new environment. Technological innovation and internet-mediated interaction raise both challenges and opportunities for public policy: whether in areas that have received much work already (e.g. digital divides, digital government, and privacy) or newer areas, like regulation of data-intensive technologies and platforms, the rise of precarious labour, and regulatory responses to misinformation and hate speech. We welcome innovative research in areas where the Internet already impacts public policy, where it raises new challenges or dilemmas, or provides opportunities for policy that is smart and equitable. While we welcome perspectives from any academic discipline, we look particularly for insight that can feed into social science disciplines like political science, public administration, economics, sociology, and communication. We welcome articles that introduce methodological innovation, theoretical development, or rigorous data analysis concerning a particular question or problem of public policy.