Taobao transaction data mining based on time series evaluation under the background of big data

Abstract

With the emergence of e-commerce, more and more people conduct transactions through the Internet, thus resulting in a large number of transaction data. Data mining is to decompose a large amount of data according to data rules, and analyze network transaction data, so as to provide necessary digital links for companies to analyze the market and develop business. Although time series data mining is smaller than other types of data mining, it is also an important issue of data mining. In the real world, the correlation between data and time is very common. The study of time series model plays a very important role in data mining. Due to different purposes, Taobao data analysis is also different. In addition to statistics, at present, the in-depth research and analysis of Taobao data are relatively insufficient, and the analysis of Taobao transaction data based on time series is rare. In order to improve the accuracy of Taobao transaction data mining and better formulate Taobao marketing strategy, this paper used time series data mining technology to mine Taobao transaction data. This paper first introduced the role of Taobao transaction data mining, and then described the calculation method of time series data mining, including the re-description of time series and the similarity measurement of time series. Finally, through a series of processes such as data collection, data processing and data feature extraction, the data mining model for Taobao transaction was established, and two data prediction evaluation indicators, namely prediction accuracy and entropy, were proposed. The experimental part verified the effect of Taobao transaction data mining. The experimental results showed that the data mining model moment had good data prediction accuracy and entropy. The average data prediction accuracy was 94.26%, and the data mining ability was strong.