Optimizing Digital Marketing at IWAPI (Indonesian Women Entrepreneurs Association) DPC Depok

Abstract

Digital marketing is a field of marketing that uses digital technology and online platforms to promote products, services or brands to consumers. In this digital era, people have significantly transformed the way they interact with media, information and content as a whole. The implementation of this community service activity focuses on optimizing digital marketing strategies for the DPC Depok Indonesian Women Entrepreneurs Association (IWAPI), an association of Indonesian women entrepreneurs representing the city of Depok. With the increasing importance of digital platforms in reaching a wider market, this PKM activity aims to introduce and popularize the use and use of digital marketing to increase sales of a product.