Combining SWOT with AHP for Analyzing the Adoption of a Circular Economy in the Apparel Industry in Brazil

IF 4.6 Q2 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY Recycling Pub Date : 2023-09-22 DOI:10.3390/recycling8050073

Rimena Canuto Oliveira, Irenilza de Alencar Nääs, Solimar Garcia

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Abstract

The Brazilian fashion industry is the country’s second-largest generator of direct and indirect jobs. Despite Brazilian design being a world reference mainly for prints and summer-related collections, it is also the second most polluting industry in the country. We investigated the factors that impact adopting a circular economy in the textile industry using an association of a SWOT analysis and the AHP approach. We analyzed the adoption of a circular economy in the apparel industry. The opportunities, strengths, weaknesses, and threats were associated using the evaluators’ comparison of the selected SWOT items related to the application of a circular economy in the conventional apparel industry were used as criteria for the AHP approach. The case study used managers from two intimate apparel industries in northeastern Brazil and four academics in Production Engineering. By applying the concepts to the case study, we found that expanding products, upcycling, and increasing sustainability were the three vital criteria for reaching a circular economy in the studied apparel industry.

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结合SWOT和AHP分析巴西服装行业采用循环经济

巴西时装业是该国第二大直接和间接就业机会的创造者。尽管巴西的设计主要是印刷品和夏季相关系列的世界参考，但它也是该国第二大污染行业。我们使用SWOT分析和AHP方法的关联调查了影响纺织行业采用循环经济的因素。我们分析了服装行业采用循环经济的情况。机会，优势，劣势和威胁是使用评估者的比较所选择的SWOT项目相关的循环经济在传统服装行业的应用被用作AHP方法的标准。案例研究使用了巴西东北部两个贴身服装行业的管理人员和四位生产工程专业的学者。通过将这些概念应用于案例研究，我们发现扩大产品、升级回收和提高可持续性是在所研究的服装行业实现循环经济的三个重要标准。

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