Role of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration

IF 2 4区管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2023-10-30 DOI:10.1080/1051712x.2023.2272993

Jin Yong Park, Changju Kim

引用次数: 0

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

公平知觉在关系持续时间、品牌资产与策略整合中的作用

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities

期刊最新文献

Examining Buyers’ Attitudes Toward Climate Change Policy and Their firms’ Corporate Reputation: The Serial Mediation Effect of Suppliers’ Engagement and Commitment Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness “Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis