{"title":"LGBT Friendliness: Internal Actions and Marketing Communications","authors":"Heejung Ro, Marryam Khan","doi":"10.1080/1528008x.2023.2270165","DOIUrl":null,"url":null,"abstract":"ABSTRACTDespite the importance of LGBT friendliness, little attention has been paid to this construct in the travel and hospitality research. This research investigates LGBT friendliness of a company by examining its underlying dimensions and exploring differences in those dimensions by sexual orientation openness level. The results show that LGBT friendliness of a company is composed of two dimensions: LGBT-internal actions and LGBT-marketing communications. The results also show that homosexual customers who are more open about their sexual orientation indicate higher importance in both dimensions of LGBT friendliness, compared to those who are less open about their sexual orientation.KEYWORDS: LGBT friendlinessInternal actionsMarketing communicationsexual orientation openness Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"28 1","pages":"0"},"PeriodicalIF":2.6000,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Quality Assurance in Hospitality & Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1528008x.2023.2270165","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACTDespite the importance of LGBT friendliness, little attention has been paid to this construct in the travel and hospitality research. This research investigates LGBT friendliness of a company by examining its underlying dimensions and exploring differences in those dimensions by sexual orientation openness level. The results show that LGBT friendliness of a company is composed of two dimensions: LGBT-internal actions and LGBT-marketing communications. The results also show that homosexual customers who are more open about their sexual orientation indicate higher importance in both dimensions of LGBT friendliness, compared to those who are less open about their sexual orientation.KEYWORDS: LGBT friendlinessInternal actionsMarketing communicationsexual orientation openness Disclosure statementNo potential conflict of interest was reported by the author(s).
期刊介绍：
The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
