Havalimanları ve Havayolları Arasındaki Dikey İşbirliği Stratejisinin Havayollarının Operasyonel Performansına Etkileri

Abstract

It is aimed to determine the effects of the strategic cooperation between airport operators and airlines on the operational performance of airlines. In addition, it is also among the other aims of the study to deal with all aspects of airport-airline strategic cooperation, which is rare, to develop the relevant literature and to make suggestions to airlines. In the research, cooperation of Pegasus Airlines, the largest private airline company of Turkey, with Istanbul Sabiha Gökçen Airport, which is the fastest growing airport in Europe, is discussed. In the research, in which the mixed method was used, the dimensions of cooperation were revealed primarily through interviews with middle-level managers. Panel regression analysis was used as a quantitative analysis method in the study. It was tried to determine the effect of vertical cooperation on performance with 3 different models established. The impact of the Covid-19 pandemic and the cooperation dummy variables were added to the models and the effects of the cooperation, and the pandemic were revealed. As a result of the study, even though the Covid-19 pandemic has created a structural break on airline performance, the positive effect of cooperation shows that vertical cooperation is an important strategy that can be preferred by airlines. It has been understood that with the airport-airline vertical cooperation strategy, competitive advantage can be created, costs can be kept under control, the activities of idle airports can be increased, and an advantage can be created in providing passenger guarantees given in projects in which the public-private sector cooperates.