Business Model Canvas within the Uncertainty Context: A Critical Review

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Abstract

When an unprecedented crisis occurs, existing tried and tested business models often need modification to adapt to the new contextual scenario. In this critical review, the researchers discuss the business model canvas, a popular tool for strategic business planning and how its resiliency could be enhanced for when black swan events like the COVID-19 pandemic bring about uncertainty in the regular business landscape
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不确定性环境中的商业模型画布:一个重要的回顾
当前所未有的危机发生时,现有的经过尝试和测试的业务模型通常需要修改以适应新的上下文场景。在这篇批判性的综述中,研究人员讨论了商业模式画布,这是一种流行的战略业务规划工具,以及当COVID-19大流行等黑天鹅事件给常规商业环境带来不确定性时,如何增强其弹性。
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