Slogans, Pragmatism, and Crisis Response at the Grassroots Level: An Analysis of Anti-Coronavirus Disease 2019 (Anti-COVID-19) Slogans in China

Q2 Social Sciences Journal of Current Chinese Affairs Pub Date : 2023-10-11 DOI:10.1177/18681026231205920
Yang Liu, Kinglun Ngok
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Abstract

While slogans have been an indispensable propaganda and mobilisation tool in Chinese political life for a long time now, the unprecedented pressure brought by the coronavirus disease 2019 (COVID-19) epidemic made them take on a totally new appearance. What, then, do these slogans look like? How do they work? By conducting a rhetorical analysis of 228 anti-COVID-19 slogans used by grassroots governments in China, this study further finds multiple persuasion strategies embedded in them. On the one hand, at the grassroots level eye-catching language and expressions are used to attract public attention, linking individuals’ behaviour to the interests of their families, as well as those of society and the country as a whole. On the other hand, those who violate government policies are negatively portrayed through a series of authoritative discourses. Behind these persuasion strategies lies a political pragmatism with regard to crisis response, attempting therewith to demonstrate and expand the legitimacy of the party-state. However, some slogans also contradict the Communist Party of China's advocacy of modernising the country's governance system and capacity, even though they may have been useful in slowing down or containing the spread of COVID-19.
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口号、实用主义与基层危机应对——2019年中国抗冠状病毒病(covid -19)口号分析
虽然口号长期以来一直是中国政治生活中不可或缺的宣传和动员工具,但新冠肺炎疫情带来的前所未有的压力,使其呈现出全新的面貌。那么,这些口号是什么样子的呢?它们是如何工作的?通过对中国基层政府使用的228条抗疫口号进行修辞分析,本研究进一步发现了这些口号中包含的多种说服策略。一方面,在基层,醒目的语言和表达方式被用来吸引公众的注意力,将个人的行为与家庭的利益、社会的利益和国家的利益联系起来。另一方面,那些违反政府政策的人通过一系列权威话语被负面描述。在这些说服策略的背后,是一种应对危机的政治实用主义,试图以此来证明和扩大党国的合法性。然而,一些口号也与中国共产党倡导的国家治理体系和能力现代化相矛盾,尽管它们可能有助于减缓或遏制COVID-19的传播。
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来源期刊
Journal of Current Chinese Affairs
Journal of Current Chinese Affairs Social Sciences-Political Science and International Relations
CiteScore
3.20
自引率
0.00%
发文量
16
审稿时长
7 weeks
期刊介绍: The Journal of Current Chinese Affairs is an internationally refereed academic journal published by the GIGA Institute of Asian Studies, Hamburg. The journal focuses on current developments in Greater China. It is simultaneously published (three times per year) online as an Open Access journal and as a printed version with a circulation of 1,000 copies, making it one of the world’s most widely read periodicals on Asian affairs. The Journal of Current Chinese Affairs, unlike some other Open Access publications, does not charge its authors any fee. The Journal of Current Chinese Affairs reaches a broad international readership in academia, administration and business circles. It is devoted to the transfer of scholarly insights to a wide audience. The journal is committed to publishing high-quality, original research on current issues in China in a format and style that is accessible across disciplines and to professionals with an interest in the region. The editors welcome contributions on current affairs within Greater China, including Hong Kong, Macau and Taiwan. Submissions can focus on emerging topics and current developments as well as on future-oriented debates in the fields of China''s global and regional roles; political, economic and social developments including foreign affairs, business, finance, cultural industries, religion, education, science and technology; and so on.
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