Exploring the Application Strategies of Background Music in Mainstream Media Short Videos

Abstract

With the popularity of social media and short video platforms, mainstream media organizations have gradually realized the importance of background music in short videos, and have begun to actively use it to enhance the attractiveness of the content and communication effect. Through an in-depth study of the application of background music on People's Daily's TikTok, this paper aims to reveal the strategy of background music in enhancing the quality and influence of media short videos. Analyzing in-depth the video case of People's Daily TikTok, provides new research directions and ideas for subsequent studies, as well as lessons for the use of background music in mainstream media short videos.