{"title":"A Study on Character Design for University Promotion: Focusing on Baehwa Women's University's symbolic characters","authors":"Se Woong Kim","doi":"10.46248/kidrs.2023.3.181","DOIUrl":null,"url":null,"abstract":"Character design is a highly utilized content as a digital content source such as NFT, Metaverse, and Enicon, which have recently become an issue. Therefore, characters are used as a necessity, and they are highly likely as various marketing means through the development of many types of commercialization. This study aims to develop characters for university promotional materials and products of Baehwa Women's University to enhance the unique image of the school and show the possibility of branding. Baehwa Women's University has 125 years of history and 45 years of university history, and it is expected to be highly utilized as a means to promote the university to high school students through unique design, and to sell it as goods to photo spots in Seochon and Bukchon.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Design Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46248/kidrs.2023.3.181","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Engineering","Score":null,"Total":0}
引用次数: 0
Abstract
Character design is a highly utilized content as a digital content source such as NFT, Metaverse, and Enicon, which have recently become an issue. Therefore, characters are used as a necessity, and they are highly likely as various marketing means through the development of many types of commercialization. This study aims to develop characters for university promotional materials and products of Baehwa Women's University to enhance the unique image of the school and show the possibility of branding. Baehwa Women's University has 125 years of history and 45 years of university history, and it is expected to be highly utilized as a means to promote the university to high school students through unique design, and to sell it as goods to photo spots in Seochon and Bukchon.
期刊介绍：
JDR is an interdisciplinary journal, emphasising human aspects as a central issue of design through integrative studies of social sciences and design disciplines. Originally published as an electronic journal publishing articles including multimedia applications and hence allowing visual knowledge transfer, it is now also available in print. Topics covered include Expertise in design Design learning strategies and design pedagogy Design as a social process Gaming and simulation in design Designing user interfaces The role of visual techniques in the design process Design tools Sustainability.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
