Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.78
Xue Hua Quan, Jung Ho Jung
The increasing societal issue of dementia, resulting from rapid aging, has emphasized the significance of proactive intervention in Mild Cognitive Impairment (MCI), which is a pre-dementia stage. This study examined six cognitive functions of individuals with MCI, including memory, language ability, attention, visual-spatial skills, executive function, and orientation, based on prior research. A case analysis was conducted on three types of VR content: gamified, interactive virtual reality, and social VR. The study identified effective VR content design elements for cognitive improvement. It proposed design directions that focused on storytelling related to everyday life, user-friendly interactive designs for easy communication, a rich communicative environment with virtual avatars, and prioritizing user convenience and accessibility. These directions are expected to contribute to enhancing cognitive functions and preventing dementia.
{"title":"A Study on Content Design for Cognitive Function Improvement in VR-based Mild Cognitive Impairment","authors":"Xue Hua Quan, Jung Ho Jung","doi":"10.46248/kidrs.2023.3.78","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.78","url":null,"abstract":"The increasing societal issue of dementia, resulting from rapid aging, has emphasized the significance of proactive intervention in Mild Cognitive Impairment (MCI), which is a pre-dementia stage. This study examined six cognitive functions of individuals with MCI, including memory, language ability, attention, visual-spatial skills, executive function, and orientation, based on prior research. A case analysis was conducted on three types of VR content: gamified, interactive virtual reality, and social VR. The study identified effective VR content design elements for cognitive improvement. It proposed design directions that focused on storytelling related to everyday life, user-friendly interactive designs for easy communication, a rich communicative environment with virtual avatars, and prioritizing user convenience and accessibility. These directions are expected to contribute to enhancing cognitive functions and preventing dementia.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.201
A Young Kang
This study focuses on UX(User eXperience) Value formation in live commerce platforms, combining online shopping and live streaming for real-time product showcases and interactive experiences. Through literature analysis and interviews, the research confirms that live commerce leads new online consumption trends, significantly impacting consumer culture. Moreover, users' personal values play a crucial role in their experience with the platform. Live commerce offers tailored services, reflecting user preferences, and enhances consumer satisfaction, providing companies with new business opportunities and competitive advantages. Consequently, this research emphasizes the platform's pivotal role in shaping modern online consumption trends and enabling businesses to better meet user demands and secure a competitive edge.
{"title":"Research on the formation of ‘user eXperience value in live commerce platforms’: Focusing on the Means-End Chain Theory","authors":"A Young Kang","doi":"10.46248/kidrs.2023.3.201","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.201","url":null,"abstract":"This study focuses on UX(User eXperience) Value formation in live commerce platforms, combining online shopping and live streaming for real-time product showcases and interactive experiences. Through literature analysis and interviews, the research confirms that live commerce leads new online consumption trends, significantly impacting consumer culture. Moreover, users' personal values play a crucial role in their experience with the platform. Live commerce offers tailored services, reflecting user preferences, and enhances consumer satisfaction, providing companies with new business opportunities and competitive advantages. Consequently, this research emphasizes the platform's pivotal role in shaping modern online consumption trends and enabling businesses to better meet user demands and secure a competitive edge.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.212
Hyun Soo Jang, Eun Bi Go, Won Suk Nam
The Japanese manufacturing and IT industries, often compared to Galapagosization, have developed differently from the global market since the 1990s. To address potential disruptions in industrial development, Japan's government established the Digital Agency and South Korea's Ministry of SMEs and Startups began supporting Korean IT companies in entering the Japanese market. This study is part of preliminary research for developing “Mobile Service Localization Guidelines for Korean IT Companies in the Japanese Market” and aims to understand Japanese mobile service specificity. It involves understanding Japan's socio-cultural characteristics, analyzing Japanese user behavior across various media, and validating findings through expert interviews. The study evaluated UX/UI specificity in approximately 15 Japanese mobile services, uncovering significant cases reflecting Japanese user characteristics.
{"title":"Study of UX/UI design specificity in Japanese mobile applications through case analysis: focusing on Japanese entity services","authors":"Hyun Soo Jang, Eun Bi Go, Won Suk Nam","doi":"10.46248/kidrs.2023.3.212","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.212","url":null,"abstract":"The Japanese manufacturing and IT industries, often compared to Galapagosization, have developed differently from the global market since the 1990s. To address potential disruptions in industrial development, Japan's government established the Digital Agency and South Korea's Ministry of SMEs and Startups began supporting Korean IT companies in entering the Japanese market. This study is part of preliminary research for developing “Mobile Service Localization Guidelines for Korean IT Companies in the Japanese Market” and aims to understand Japanese mobile service specificity. It involves understanding Japan's socio-cultural characteristics, analyzing Japanese user behavior across various media, and validating findings through expert interviews. The study evaluated UX/UI specificity in approximately 15 Japanese mobile services, uncovering significant cases reflecting Japanese user characteristics.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"297 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.388
Jae Hyun Shim
This study is a creative strategy study of YouTube bumper advertisements, and the purpose of the study is to analyze the advertising appeal method, message strategy, and creative strategy of bumper advertisements to help them serve as reference materials for advertising production. The scope of the study investigated advertisements uploaded to TVCF, an advertising site, from 2020 to 2023. First, the analysis method is to investigate the degree of involvement through the FCB Grid strategy. Second, message analysis through Taylor's six-part message strategy. Third, it was analyzed through the Laskey creative strategy. According to the results of the study, the FCB Grid strategy was the highest in the low-involvement rational area, and the information-oriented emergency need area was the highest in the six-division message strategy. The Taylor 6-division message strategy according to the FCB Grid strategy showed a high information perspective of low-involvement. In the Laskey creative strategy, the information perspective was high, and the general-information area was the highest from the information perspective. It is hoped that the results of this study will serve as basic data for expression strategies for bumper ad production.
{"title":"An Analysis Study on the Creative Strategy of Bumper Advertising on YouTube: From 2020 to 2023, focusing on the korea bumper ad","authors":"Jae Hyun Shim","doi":"10.46248/kidrs.2023.3.388","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.388","url":null,"abstract":"This study is a creative strategy study of YouTube bumper advertisements, and the purpose of the study is to analyze the advertising appeal method, message strategy, and creative strategy of bumper advertisements to help them serve as reference materials for advertising production. The scope of the study investigated advertisements uploaded to TVCF, an advertising site, from 2020 to 2023. First, the analysis method is to investigate the degree of involvement through the FCB Grid strategy. Second, message analysis through Taylor's six-part message strategy. Third, it was analyzed through the Laskey creative strategy. According to the results of the study, the FCB Grid strategy was the highest in the low-involvement rational area, and the information-oriented emergency need area was the highest in the six-division message strategy. The Taylor 6-division message strategy according to the FCB Grid strategy showed a high information perspective of low-involvement. In the Laskey creative strategy, the information perspective was high, and the general-information area was the highest from the information perspective. It is hoped that the results of this study will serve as basic data for expression strategies for bumper ad production.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.342
Xiang Hui Li, Myeong Sam Kim
In this study, the possibility of an animation story education method using AI was identified. First, as a theoretical background, we identified Keller's ARCS theory, animation story creation and education methods, self-directed learning, and generative AI as a learning motivation design model. Additionally, a new method of creating animation stories using generative AI was proposed. In the experiment, 40 subjects were divided into 20 groups of two each, and one person was randomly selected and divided into a control group and an experimental group to conduct a comparative experiment. And the results were verified with t-test. Based on Keller's ARCS theory, a learning motivation theory, through the concepts of attention and relevance, the number of instructors' instruction was used as the main parameter. The experimental results extracted valid results using AI for 12 groups and invalid results for 8 groups. The results of the study showed that the number of teachers' guidance in the traditional method, which was the comparison group, was high, and in the experimental group using AI, it was relatively low. Therefore, we proposed a new creation method that reduces teacher intervention by integrating animation story, teaching method, and AI use in the animation story creation education method, and secured its possibility.
{"title":"An Educational Method for Creation of Animation Story Using AI through Self-Directed Learning","authors":"Xiang Hui Li, Myeong Sam Kim","doi":"10.46248/kidrs.2023.3.342","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.342","url":null,"abstract":"In this study, the possibility of an animation story education method using AI was identified. First, as a theoretical background, we identified Keller's ARCS theory, animation story creation and education methods, self-directed learning, and generative AI as a learning motivation design model. Additionally, a new method of creating animation stories using generative AI was proposed. In the experiment, 40 subjects were divided into 20 groups of two each, and one person was randomly selected and divided into a control group and an experimental group to conduct a comparative experiment. And the results were verified with t-test. Based on Keller's ARCS theory, a learning motivation theory, through the concepts of attention and relevance, the number of instructors' instruction was used as the main parameter. The experimental results extracted valid results using AI for 12 groups and invalid results for 8 groups. The results of the study showed that the number of teachers' guidance in the traditional method, which was the comparison group, was high, and in the experimental group using AI, it was relatively low. Therefore, we proposed a new creation method that reduces teacher intervention by integrating animation story, teaching method, and AI use in the animation story creation education method, and secured its possibility.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.377
Young Joo Jeon, Ki Jun Um
Movie posters are visual design elements used to introduce and promote movies to the public with implicit images and messages. This study analyzed the design components of movie posters and the visual design of Korean action movie posters. In order to examine the symbolic meaning of the movie poster we looked at the meaning of Peirce’s symbols and the disclosure and communication of symbols. The analysis revealed changes and trends in expression due to social cultural influences and various contemporary issues in Korean movie posters. The concise summary of around 2 hours of movie content is discernible through title, taglines, and subtitles. Additionally, such components illustrate the changes throughout different eras within movie posters. Visualizations expressed through main visuals, typography, color palettes, action elements, backgrounds, etc., exhibited distinctive aspects of each component through different eras. Moving into the 2000s, there was increased diversity in compositional aspects, and from the 2010s onwards, attempts and changes ensued due to advancements in technological elements. This study holds significance in analyzing the composition elements and trends in posters for Korean action movies.
{"title":"An Analysis Study of Implicit Visual Symbols in Movie Poster: Focusing on Korean Action Movies","authors":"Young Joo Jeon, Ki Jun Um","doi":"10.46248/kidrs.2023.3.377","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.377","url":null,"abstract":"Movie posters are visual design elements used to introduce and promote movies to the public with implicit images and messages. This study analyzed the design components of movie posters and the visual design of Korean action movie posters. In order to examine the symbolic meaning of the movie poster we looked at the meaning of Peirce’s symbols and the disclosure and communication of symbols. The analysis revealed changes and trends in expression due to social cultural influences and various contemporary issues in Korean movie posters. The concise summary of around 2 hours of movie content is discernible through title, taglines, and subtitles. Additionally, such components illustrate the changes throughout different eras within movie posters. Visualizations expressed through main visuals, typography, color palettes, action elements, backgrounds, etc., exhibited distinctive aspects of each component through different eras. Moving into the 2000s, there was increased diversity in compositional aspects, and from the 2010s onwards, attempts and changes ensued due to advancements in technological elements. This study holds significance in analyzing the composition elements and trends in posters for Korean action movies.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136276742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.252
Li Jie Zhou, Sang Young Lee
The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.
{"title":"A Study on the Discourse an Consumption Value of Smart Home Appliance through Big Data Analysis of Social Media","authors":"Li Jie Zhou, Sang Young Lee","doi":"10.46248/kidrs.2023.3.252","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.252","url":null,"abstract":"The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.55
Yu Kun Zhang, In Sik Shin
The brand awareness of Chinese watercolor pigments is not as good as the overseas brands, and they have less experience in shaping brand images. There is less research on watercolor paint packaging design in China. Packaging design is the most direct way to communicate with consumers. Therefore, this study investigated the current status of color use in packaging design for watercolor paint brands sold in China to supplement research data. According to the survey in Chinese brand watercolor paint packaging designs, high brightness and medium brightness colors are more frequently used and highly saturated yellow and low saturated green are more commonly used Low-saturated blue is used more frequently in the design of imported watercolor paints from overseas. Study's purpose is to determine the color usage in watercolor paints packaging design with the highest sales, and assist watercolor paint brands in providing important color data references in packaging design and marketing strategies.
{"title":"Research on Color Elements of Packaging Design Based on CIE L＊a＊b＊ System: Focusing on the Chinese watercolor pigment consumption market","authors":"Yu Kun Zhang, In Sik Shin","doi":"10.46248/kidrs.2023.3.55","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.55","url":null,"abstract":"The brand awareness of Chinese watercolor pigments is not as good as the overseas brands, and they have less experience in shaping brand images. There is less research on watercolor paint packaging design in China. Packaging design is the most direct way to communicate with consumers. Therefore, this study investigated the current status of color use in packaging design for watercolor paint brands sold in China to supplement research data. According to the survey in Chinese brand watercolor paint packaging designs, high brightness and medium brightness colors are more frequently used and highly saturated yellow and low saturated green are more commonly used Low-saturated blue is used more frequently in the design of imported watercolor paints from overseas. Study's purpose is to determine the color usage in watercolor paints packaging design with the highest sales, and assist watercolor paint brands in providing important color data references in packaging design and marketing strategies.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.470
Kyung Hoon Na
The purpose of this study is to identify the perceived value of head-up display (HUD) design, a technology applied to automobiles, to reveal the influence relationship with brand attachment, and to verify the moderating effect according to the intensity of involvement between the two variables. Through prior study and theoretical review, the perceived value of design was divided into external value and intrinsic value, and the external value for case study was organized into color, layout, logo type, graphic, and icon, and the intrinsic value for empirical study was divided into economic value, functional value, emotional value, and social value. A case analysis was conducted on HUD of domestic automobile brands Hyundai Motors, Kia Motors, and Genesis, and overall, all brands' HUD designs focused on visible information delivery by adopting simple designs rather than colorful and detailed expressions. In the empirical study, path analysis was conducted through a structural equation model, and the moderating effect according to the degree of involvement was analyzed by conducting a χ2 test. The test results of the hypothesis are as follows. First, it was confirmed that the perceived value of HUD design had a positive effect on brand attachment. Second, it was found that the effect of the perceived value of HUD design on brand attachment varies depending on the level of involvement. Third, it was verified that the effect of the perceived value of HUD design on brand attachment was more positive in high-involvement situations. It is expected that this study will serve as the foundation for subsequent studies related to HUD design.
{"title":"The moderating effect of involvement in the effect of perceived value of head-up display design on brand attachment","authors":"Kyung Hoon Na","doi":"10.46248/kidrs.2023.3.470","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.470","url":null,"abstract":"The purpose of this study is to identify the perceived value of head-up display (HUD) design, a technology applied to automobiles, to reveal the influence relationship with brand attachment, and to verify the moderating effect according to the intensity of involvement between the two variables. Through prior study and theoretical review, the perceived value of design was divided into external value and intrinsic value, and the external value for case study was organized into color, layout, logo type, graphic, and icon, and the intrinsic value for empirical study was divided into economic value, functional value, emotional value, and social value. A case analysis was conducted on HUD of domestic automobile brands Hyundai Motors, Kia Motors, and Genesis, and overall, all brands' HUD designs focused on visible information delivery by adopting simple designs rather than colorful and detailed expressions. In the empirical study, path analysis was conducted through a structural equation model, and the moderating effect according to the degree of involvement was analyzed by conducting a χ2 test. The test results of the hypothesis are as follows. First, it was confirmed that the perceived value of HUD design had a positive effect on brand attachment. Second, it was found that the effect of the perceived value of HUD design on brand attachment varies depending on the level of involvement. Third, it was verified that the effect of the perceived value of HUD design on brand attachment was more positive in high-involvement situations. It is expected that this study will serve as the foundation for subsequent studies related to HUD design.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136276749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.46248/kidrs.2023.3.181
Se Woong Kim
Character design is a highly utilized content as a digital content source such as NFT, Metaverse, and Enicon, which have recently become an issue. Therefore, characters are used as a necessity, and they are highly likely as various marketing means through the development of many types of commercialization. This study aims to develop characters for university promotional materials and products of Baehwa Women's University to enhance the unique image of the school and show the possibility of branding. Baehwa Women's University has 125 years of history and 45 years of university history, and it is expected to be highly utilized as a means to promote the university to high school students through unique design, and to sell it as goods to photo spots in Seochon and Bukchon.
{"title":"A Study on Character Design for University Promotion: Focusing on Baehwa Women's University's symbolic characters","authors":"Se Woong Kim","doi":"10.46248/kidrs.2023.3.181","DOIUrl":"https://doi.org/10.46248/kidrs.2023.3.181","url":null,"abstract":"Character design is a highly utilized content as a digital content source such as NFT, Metaverse, and Enicon, which have recently become an issue. Therefore, characters are used as a necessity, and they are highly likely as various marketing means through the development of many types of commercialization. This study aims to develop characters for university promotional materials and products of Baehwa Women's University to enhance the unique image of the school and show the possibility of branding. Baehwa Women's University has 125 years of history and 45 years of university history, and it is expected to be highly utilized as a means to promote the university to high school students through unique design, and to sell it as goods to photo spots in Seochon and Bukchon.","PeriodicalId":35082,"journal":{"name":"Journal of Design Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136277343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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