A case study of graphic symbol design for domestic wide-area tourist guide maps: Focusing on KS S ISO 7001 public guidance

Abstract

This study conducted a graphic symbol design study on the use of graphic symbols designated as the national standard KS S ISO 7001. The tourist information map production guide issued by the Ministry of Culture, Sports and Tourism suggests the notation according to the public guide picture cover (KS) of the National Agency for Technology and Standards of the Ministry of Trade, Industry and Energy as a rule. As a result of the analysis, graphic symbols used in 14 tourist guide maps were extracted by collecting 17 regional tourist guide maps issued in 2023. It was classified into four types of customary types. Among the 14 regions, it was confirmed that the Gangwon-do tourist information map applied standardized graphic symbols, Incheon, Gwangju, and Ulsan 3 regions used custom-type symbols, and other regions used 4 types of mixed-applied graphic symbols. Metropolitan municipalities and designers must comply with the application of the public guide picture sign (KS) to deliver uniformity and consistent messages to domestic and foreign tourists. This study presents the current status of using graphic symbols on tourist guide maps according to the KS marking principle, and expects them to be used as basic data for designers who design tour guide maps.