FEATURES OF CHINA’S SPORTS DIPLOMACY

Abstract

The author tries in this article to identify the features of China’s sports diplomacy. The author suggests that even before the concept of “soft power” appeared, China used sports to promote itself on the world stage and form a favorable image. It was China that offered Ping-pong diplomacy to the world, which made it possible to establish a dialogue between China and the United States. All other types of Chinese sports diplomacy are also aimed at helping to implement the general strategy of the People’s Republic of China, which should help the country create a special attractive image. The holding of the Olympic Games, the presence of China’s political elite at various sporting events, the support of a number of sports - all this forms a unique phenomenon of China’s sports diplomacy at the present stage of the development of international relations.