{"title":"Direct Marketing via US Postal Service’s Every Door Direct Mail Program","authors":"Cole Ehmke","doi":"10.34068/joe.61.02.14","DOIUrl":null,"url":null,"abstract":"In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided.","PeriodicalId":47627,"journal":{"name":"JOURNAL OF EXTENSION","volume":"46 1","pages":"0"},"PeriodicalIF":0.4000,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF EXTENSION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34068/joe.61.02.14","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 0
Abstract
In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided.
期刊介绍：
The Journal of Extension (JOE) expands and updates the research and knowledge base for U.S. Extension professionals and other outreach educators to improve their effectiveness. JOE also serves as a forum for emerging and contemporary issues affecting U.S. Cooperative Extension education. JOE is a refereed journal. Feature, Research in Brief, and Ideas at Work submissions undergo double-blind review, and Commentary and Tools of the Trade submissions are reviewed by the editor, Dr. Laura Hoelscher.
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