Research on E-commerce platform experience based on virtual reality technology

Abstract

With the continuous development of virtual reality technology, more and more industries are attempting to apply it to practical scenarios. E-commerce platforms, as an important component of modern commerce, have also begun to explore how to utilize virtual reality technology to enhance user experience. This article provides an overview of the current application status and trends of virtual reality technology in the field of e-commerce, analyzes the impact and mechanism of VR technology on e-commerce user experience, and explores the application modes and methods of VR technology in e-commerce platform experience. At the same time, this article also proposes corresponding countermeasures for the problems existing in VR technology in e-commerce platforms, in order to provide reference for the virtual reality of e-commerce platforms.