The online activism of mock translanguaging: Language style, celebrity persona, and social class in China

IF 2.3 2区 文学 Q1 COMMUNICATION Discourse Context & Media Pub Date : 2022-06-01 DOI:10.1016/j.dcm.2022.100608
Shuang Gao
{"title":"The online activism of mock translanguaging: Language style, celebrity persona, and social class in China","authors":"Shuang Gao","doi":"10.1016/j.dcm.2022.100608","DOIUrl":null,"url":null,"abstract":"<div><p>This paper examines a viral language style that emerged during online activism against a Chinese celebrity after she was announced the winner of an architecture award. Drawing upon insights from celebrity studies, online activism, and social semiotics, I examine how netizens creatively appropriate and mock celebrity language, focusing on the semiotic work netizens engage in to mobilize emotions, form solidarity networks, and perform collective action as they reveal the moral failures, injustice, and falsehood of celebrity culture. Three semiotic strategies are found to be key in enabling netizens to formulate their critique: entextualization, stylization, and typification. In this process, language serves multiple functions: it is the target of critique, a proxy for discussing social issues, a tool for building solidarity through mutual learning, and a creative way of pursuing fun. I argue that these semiotic moves turn language into power, allowing netizens to articulate discontent against the rich amid increasing disparity and lack of trust in a neoliberal society.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2211695822000319/pdfft?md5=266de968ac848131850df5b6a80939fa&pid=1-s2.0-S2211695822000319-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse Context & Media","FirstCategoryId":"98","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211695822000319","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

Abstract

This paper examines a viral language style that emerged during online activism against a Chinese celebrity after she was announced the winner of an architecture award. Drawing upon insights from celebrity studies, online activism, and social semiotics, I examine how netizens creatively appropriate and mock celebrity language, focusing on the semiotic work netizens engage in to mobilize emotions, form solidarity networks, and perform collective action as they reveal the moral failures, injustice, and falsehood of celebrity culture. Three semiotic strategies are found to be key in enabling netizens to formulate their critique: entextualization, stylization, and typification. In this process, language serves multiple functions: it is the target of critique, a proxy for discussing social issues, a tool for building solidarity through mutual learning, and a creative way of pursuing fun. I argue that these semiotic moves turn language into power, allowing netizens to articulate discontent against the rich amid increasing disparity and lack of trust in a neoliberal society.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
模仿跨语言的网络行动主义:中国的语言风格、名人形象与社会阶层
本文研究了一种病毒式的语言风格,这种语言风格是在一位中国名人被宣布获得建筑奖后,在网络活动中出现的。根据名人研究、网络行动主义和社会符号学的见解,我研究了网民如何创造性地使用和嘲笑名人语言,重点关注网民参与的符号学工作,以调动情感,形成团结网络,并在揭示名人文化的道德失败、不公正和虚假时采取集体行动。三种符号学策略被发现是使网民能够形成他们的批评的关键:entextualization,风格化和类型化。在这个过程中,语言有多种功能:它是批评的对象,是讨论社会问题的代理,是通过相互学习建立团结的工具,是追求乐趣的创造性方式。我认为,这些符号学的举动把语言变成了力量,让网民在新自由主义社会日益加剧的贫富差距和缺乏信任的情况下,表达对富人的不满。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
期刊最新文献
Scaling as method: A three-stage, mixed-methods approach to digital discourse analysis Sharing second stories in online comforting interactions Surveillance at the (inter)face: A nexus analysis Transmodal messenger interaction–Analysing the sequentiality of text and audio postings in WhatsApp chats Digital facilitation-as-a-process: The mismatch between promotional text and situated interaction
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1