Unmanaged online depression communities (ODCs), which are self-formed without managers or professional support groups, are characterized by negative emotional sharing that is often context-absent and highly self-attentional. The atypical features of emotional narratives pose challenges for examining the communities’ communication patterns and themes of sensemaking. This study explores some methodological perspectives for conducting a thematic analysis of the mundane, fragmented, and uncontextualized emotions related to depression in the largest unmanaged ODC in Weibo, named ‘Zoufan’. By adopting the small stories research paradigm from narrative analysis and incorporating the concept of perspectivization, this study offers an in-depth thematic and narrative analysis of depressive self-talk online. It first identifies three salient theme clusters – ‘punishment’, ‘deprivation’, and ‘failure’ – to reveal how the ‘Zoufan’ members conceptualize their lived experience with depressive episodes, and then maps the theme clusters with the commenters’ passive, powerless, and paradoxical perspectivization of the self in their narratives. Methodologically, the study underscores the effectiveness of small stories research in the thematic exploration of atypical depressive self-talk on social media. Practically, it provides insights for mental health professionals, educators, parents, and other stakeholders to better understand depressive self-talk in the context of Weibo.
During the COVID-19 pandemic, the “wine mom” phenomenon exploded in online spaces. This paper examines “wine mom” discourse in a Facebook support group for mothers in Hong Kong. We define the “wine mom” as a humorous memetic resource. It is culturally recognisable and associated with women’s (including mothers’) drinking. Drawing on 30 “wine mom” threads from the support group, we use interactional sociolinguistics and multimodal discourse analysis to examine humour performance and humour support in the data. We identify a range of linguistic and multimodal strategies that the support group members use to construct and respond to “wine mom” humour. A focus on particularly popular threads demonstrates that the members playfully blend advice-giving with genres such as breaking news. Humorous advice centres on various COVID-19-related practices and realities, including quarantining and self-testing. We discuss how by joking about wine and drinking, the women do more than being humorous: they build rapport and solidarity, and provide support to each other during the pandemic.
The Chinese video-sharing platform of bilibili experiences a ‘Kongming fever’, wherein danmu commenters collectively parodize the historical figure Zhuge Kongming, a pre-existing indexical of Confucianist value beliefs institutionalized by the official authority. Drawing upon Bakhtinian carnivalesque (‘free and familiar contact’ and ‘parodic profanation’), the present study proposes the analytical framework of ‘linguistic carnivalization’ as a critical metapragmatic approach (i.e., subjectivity-oriented). The multimodal analysis of danmu comments reveals how digital users appropriate multiple semiotic resources to construct carnivalesque, including vulgar linguistic varieties from media culture, netspeak genre, poetic patterns of textual repetition, and inversive sign vehicles and rescripting. As a discursive-affective effect of such carnivalization processes, Kongming’s ‘serious’ Confucianist personae and indexed ideological expectations become playfully mediatized, profaned, and transformed into new images of personhood (‘livestreaming microcelebrity’ and ‘hedonic partygoer’) according to mass popular culture. In so doing, the Chinese netizens metapragmatically negotiate existing sociocultural hierarchies and reposition themselves as neoliberal subjects. This paper further suggests that the ‘inside-out’ and ‘down-to-earth’ power of linguistic carnivalization does not simply reside in creating aesthetic humor within a local cybercommunity, but importantly owns critical implications for illuminating variegated forms of neoliberal discourse and (re)production of neoliberal subjectivity under large-scale political economic conditions.
Contemporary research has shown that a combination of qualitative and quantitative methods is productive in exploring patterns of Digitally Mediated Communication (DMC). In this paper, I demonstrate the analytical potential of this approach by studying the typographic representation of a prosodic feature of spoken language – High Rising Terminals (HRTs, e.g., that beer pong place I went for my birthday?) – in a large corpus of WhatsApp messages (96,471 messages; 594,183 words) sent by 15 young British adults. Combining methods and approaches from variationist and interactional sociolinguistics, I show that the orthographic representation of HRTs patterns in pragmatically similar ways to the feature in speech in that it most frequently functions as a way of verifying the interlocutors’ comprehension of discourse-new information. The precise rate and pragmatic function of this feature, however, appears to be constrained by the textual modality of the platform. Concluding, I join others in arguing for the analytical potential of employing a multidimensional approach to studying variable patterns of DMC.