Discourse Context & Media最新文献

From exile to visibility: Performative translation and identity construction of TikTok refugees on Xiaohongshu 从流亡到可见：小红书TikTok难民的行为翻译与身份建构

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-06-01 Epub Date: 2026-03-10 DOI: 10.1016/j.dcm.2026.101006

Jianxin Yang , Pingyan Li

This study investigates how TikTok Refugees, users displaced by the TikTok ban, construct and perform their identities in their first posts on Xiaohongshu, a major Chinese social media platform. Drawing on Goffman’s dramaturgical theory and grounded textual analysis of 207 first posts, the study proposes a performative translation model of cross-cultural self-presentation. Five recurring identity roles (Refugee, Witness, Connector, Mediator, and Collaborator) and five performative strategies (Translation, Emotion, Comparison, Ritual, and Authenticity) were identified, showing how digital migrants convert the uncertainty of exile into visible acts of belonging. Findings reveal that the first post functions as a ritualized entry performance oriented simultaneously toward human viewers and algorithmic systems. These performances are the outcome of backstage textual rehearsal, cultural translation, and calibration to platform visibility norms. Identity thus emerges as a dynamic, iterative process of performative translation, where linguistic, affective, and technical elements converge to sustain cross-cultural participation. This study extends Goffman’s dramaturgy into algorithmically mediated and transnational settings by reconceptualizing the digital stage as a mediated environment shaped by visibility logics and affective infrastructures. The concept of performative translation provides a new lens for understanding digital literacy and intercultural competence under platform geopolitics, demonstrating that in global digital ecologies, belonging is performed, ratified, and algorithmically circulated.

这项研究调查了TikTok难民，即因TikTok禁令而流离失所的用户，如何在中国主要社交媒体平台小红书上的第一个帖子中构建和执行他们的身份。本文以戈夫曼的戏剧理论为基础，通过对207篇文章的文本分析，提出了一种跨文化自我呈现的表演翻译模式。五个反复出现的身份角色（难民、证人、连接者、调解者和合作者）和五种表现策略（翻译、情感、比较、仪式和真实性）被确定，展示了数字移民如何将流亡的不确定性转化为可见的归属行为。研究结果表明，第一个帖子的功能是仪式化的入口表演，同时面向人类观众和算法系统。这些表演是后台文本排练、文化翻译和平台可见性规范校准的结果。因此，身份是一个动态的、反复的过程，在这个过程中，语言、情感和技术因素汇聚在一起，以维持跨文化的参与。本研究通过将数字舞台重新定义为由可见逻辑和情感基础设施形成的中介环境，将戈夫曼的戏剧扩展到算法中介和跨国环境中。表演性翻译的概念为理解平台地缘政治下的数字素养和跨文化能力提供了一个新的视角，表明在全球数字生态中，归属是被执行、批准和算法循环的。

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引用次数: 0

Invented voices in Chinese online comments: A footing analysis of embedded principals and constructed direct speech 中文网络评论中的虚构语音：嵌入主体与构造直接引语的立足点分析

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-04-01 Epub Date: 2026-02-07 DOI: 10.1016/j.dcm.2026.100978

Yadong Guo, Yushu Luo

While extensive research has explored the characteristics of social media comments, the playful use of direct speech in commentary has received relatively little attention. Building on prior findings and our pilot study, this research proposes the term “invented voice” (IV) alongside “embedded principal” (EP) and “constructed direct speech” (CDS), analyzing data collected from the RedNote community within the framework of Goffman’s footing theory. Our analysis reveals several key insights: (1) Invented voices may be categorized along three dimensions, those being EPs’ speaking capabilities, the relational distance between EPs and posters, and the realization richness of CDS (e.g., two-turn combination, multimodality); (2) Chinese netizens tend to employ a diverse array of multimodal resources and offer comments that feature puns within their invented voices; (3) These invented voices serve six pragmatic functions, those being to enhance agency, deploy humor, mitigate face-threatening acts, represent social realities, express affect, and convey information. Ultimately, these voices may construct reality through interactions among collective audiences. This study contributes to the further development of the conception of footing, reexamining speakers’ roles in direct speech on social media and outlining their practical implications for future research on creative language use.

虽然有大量研究探讨了社交媒体评论的特点，但在评论中使用直接引语的有趣行为却很少受到关注。基于先前的发现和我们的试点研究，本研究在Goffman的立足点理论框架内分析了从RedNote社区收集的数据，提出了“发明语音”（IV）与“嵌入主体”（EP）和“构建直接言语”（CDS）一起的术语。我们的分析揭示了几个关键的见解：(1)虚构的声音可以从三个维度进行分类，即ep的说话能力、ep与海报之间的关系距离以及cd的实现丰富性（如两回合组合、多模态）；(2)中国网民倾向于使用多种多样的多模式资源，并在自己创造的声音中发表带有双关语特征的评论；(3)这些虚构的声音具有六种语用功能，即增强能动性、调动幽默、减轻威胁脸面的行为、代表社会现实、表达情感和传达信息。最终，这些声音可能会通过集体观众之间的互动来构建现实。本研究有助于进一步发展立足点的概念，重新审视说话人在社交媒体上直接言语中的角色，并概述其对未来创造性语言使用研究的实际意义。

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引用次数: 0

Performing the ideal scholar-self: Interplay between digital trans-literacies and neoliberal academic identity in overseas Chinese PhD student vlogs 表现理想的学者自我：海外华人博士生视频中数字跨文化与新自由主义学术认同的相互作用

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-04-01 Epub Date: 2026-01-27 DOI: 10.1016/j.dcm.2026.100975

Zhuyuan Han , John P. O’Regan , Xinyue Bai , John Chi-Kin Lee , Michelle Mingyue Gu

In an era where academic identity is increasingly shaped by digital platforms, this study investigates how overseas Chinese PhD students utilize academic life vlogs on Xiaohongshu to perform the “ideal scholar-self” amid neoliberal academic pressures. While prior research has explored doctoral identity in institutional or text-based social media contexts, little attention has been paid to how students construct academic personae through the multimodal, affectively rich genre of vlogs. This study analyzes 49 vlogs produced by six Chinese doctoral students based in the UK and Hong Kong, employing multimodal discourse analysis and digital ethnography through the lens of Digital Trans-literacies (DTL), which denotes the ability to orchestrate linguistic, visual, emotional, and platform-specific resources to construct meaning and identity. Findings reveal that vloggers curate aspirational academic selves by performing self-discipline, productivity, emotional resilience, and personal growth, aligning with neoliberal ideals. Yet these performances also stage burnout, anxiety, and irony, subtly resisting dominant discourses. The “ideal scholar-self” functions as a powerful reference point for identity construction, while the vlogger persona operates simultaneously as a curator of academic life and a coping mechanism, enabling students to assert legitimacy and seek recognition within both academic and digital communities.

在数字平台日益塑造学术身份的时代，本研究探讨了在新自由主义的学术压力下，海外华人博士生如何利用小红书上的学术生活视频来表现“理想的学者自我”。虽然之前的研究已经探讨了博士在机构或基于文本的社交媒体背景下的身份认同，但很少有人关注学生如何通过多模式、情感丰富的视频博客类型构建学术人物。本研究分析了由6名在英国和香港的中国博士生制作的49个视频博客，通过数字跨文化（DTL）的视角，采用多模态话语分析和数字民族志，这表明了协调语言、视觉、情感和平台特定资源以构建意义和身份的能力。研究结果显示，视频博主通过自律、生产力、情感弹性和个人成长来塑造有抱负的学术自我，与新自由主义理想保持一致。然而，这些表演也表现出倦怠、焦虑和讽刺，巧妙地抵制主流话语。“理想的学者自我”作为身份建构的有力参考点，而视频博主角色同时作为学术生活的管理者和应对机制，使学生能够在学术和数字社区中维护合法性并寻求认可。

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引用次数: 0

Multimodal time–space-interaction analysis of content creators’ translocal trajectories 内容创作者跨域轨迹的多模态时空交互分析

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-04-01 Epub Date: 2026-02-05 DOI: 10.1016/j.dcm.2026.100977

Elisabetta Adami

This paper examines social media content creators’ practices development over time and across platforms, through the case of @foodqood, an Italy-based food content creator who achieved megainfluencer status. An integrated multimodal time–space-interaction analysis of the creator’s 3-year long production on TikTok, Instagram and YouTube maps shifts in semiotic resources and audience engagement. Findings identify three phases in the creator’s practices, showing a trajectory from experimentation to institutionalisation. Changes through time and variations across spaces, cross-checked with followers’ prompts and responses, reveal shifts in identity performances and prioritised audience segments. The time–space-interaction analysis evidences complex dynamics of influence between grassroots and institutional practices, and between agency in sign-making and dominant semiotic regimes, including ethnoracialised linguistic ideologies. The study advances a social semiotic approach that includes translanguaging for the analysis of translocality. Using provenance to identify the cultural dimensions in semiotic assemblages allows for nuanced considerations of the import of dimensions such as lifestyles and space-specific affiliations alongside geopolitical and ethnolinguistic provenances. It mitigates the risks of unbalanced analyses towards named languages, and reductionist interpretations of cultural phenomena solely/chiefly along a geopolitically-defined local–global continuum. The study addresses gaps in research on content creators by integrating a longitudinal perspective to multimodal analysis. It also raises questions regarding the (self-)exploitation and (self-)erasure of minoritized identities in social media ecosystems increasingly shaped by corporate interests.

本文以@foodqood为例，考察了社交媒体内容创造者的实践随着时间的推移和跨平台的发展。@foodqood是一位意大利的食物内容创造者，他取得了超级影响者的地位。对这位创作者在TikTok、Instagram和YouTube上长达3年的作品进行的综合多模态时空互动分析，显示了符号资源和观众参与度的变化。研究结果确定了创作者实践的三个阶段，显示了从实验到制度化的轨迹。随着时间和空间的变化，与追随者的提示和回应交叉核对，揭示了身份表演和优先受众群体的变化。时空相互作用分析证明了基层和机构实践之间，以及符号制作中的代理和占主导地位的符号学制度（包括种族化的语言意识形态）之间的复杂动态影响。该研究提出了一种社会符号学方法，包括对跨地域的翻译语言分析。使用来源来识别符号学组合中的文化维度，可以细致入微地考虑维度的重要性，如生活方式和特定空间的隶属关系，以及地缘政治和民族语言的来源。它减轻了对命名语言进行不平衡分析的风险，以及仅仅/主要沿着地缘政治定义的地方-全球连续体对文化现象进行简化解释的风险。该研究通过将纵向视角与多模态分析相结合，解决了内容创造者研究中的空白。它还提出了关于（自我）剥削和（自我）抹去社交媒体生态系统中少数群体身份的问题，这些生态系统日益受到企业利益的影响。

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引用次数: 0

Multimodal irony in public responses to digitally mediated NHS COVID-19 messaging 公众对数字媒介NHS COVID-19消息的反应中的多模式讽刺

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-04-01 Epub Date: 2026-02-04 DOI: 10.1016/j.dcm.2026.100976

Yuze Sha , Gavin Brookes

This study investigates how multimodal irony is discursively constructed in the expression of stance and evaluation in comments responding to the UK National Health Service’s (NHS) COVID-19 policy posts on Twitter/X. Using a discursive pragmatic approach, we identified and analysed comments containing instances of multimodal irony targeting COVID-19 policies, institutional authorities, and policy supporters. Our analysis shows that multimodal irony enables users to express negative stance and evaluation indirectly, reframe institutional messaging, and construct in-group alignment among those expressing dissatisfaction by creating and conventionalising semiotic signals. We argue Twitter/X’s platform features, including textual brevity, multimodal richness, threaded interaction, and perceived anonymity, to be critical factors in enabling the construction and circulation of such content. While we do not claim that the comment dataset we analyse represents general public opinion, the ironic responses identified may nonetheless carry communicative influence with other social media users due to their perceived authenticity and peer-like positioning. This influence is likely amplified by platform dynamics which favour affectively loaded and oppositional content, leading to an overrepresentation of dissenting voices relative to more compliant or non-evaluative responses. Significantly, these comments form part of the broader discursive ecosystem of digital crisis communication – in this case, relating to COVID-19 – in which institutional messages are not passively received but actively evaluated, reinterpreted and reframed. This study additionally offers an empirically grounded framework for identifying and analysing multimodal irony in social media discourse and highlights its relevance for understanding the negotiation of institutional legitimacy in digitally mediated contexts of public health communication.

本研究调查了在Twitter/X上回应英国国家卫生服务（NHS） COVID-19政策帖子的评论中，多模态讽刺是如何在表达立场和评价时被语篇构建的。采用话语实用主义方法，我们确定并分析了包含针对COVID-19政策、机构当局和政策支持者的多模态讽刺实例的评论。我们的分析表明，多模态反讽使用户能够间接地表达负面立场和评价，重构制度信息，并通过创造和常规化符号信号在表达不满的人之间构建群体内一致性。我们认为Twitter/X的平台特性，包括文本简洁、多模态丰富性、线程交互和可感知的匿名性，是促成此类内容构建和流通的关键因素。虽然我们不认为我们分析的评论数据集代表一般公众意见，但由于其感知的真实性和对等定位，所确定的讽刺回应可能会与其他社交媒体用户产生交流影响。这种影响可能会被平台动态放大，因为平台倾向于情感加载和反对内容，导致相对于更顺从或非评估性的回应，反对声音的比例过高。重要的是，这些评论构成了更广泛的数字危机传播话语生态系统的一部分——在这种情况下，与COVID-19有关——在这个生态系统中，机构信息不是被动接受，而是主动评估、重新解释和重新构建。本研究还提供了一个基于经验的框架，用于识别和分析社交媒体话语中的多模态讽刺，并强调了其与理解公共卫生传播数字媒介背景下制度合法性谈判的相关性。

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引用次数: 0

Challenges and possibilities of livestreaming in health communication: The felicitousness of interaction in breast cancer awareness live events 健康传播中直播的挑战与可能性：乳腺癌意识直播活动互动的合意性

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-04-01 Epub Date: 2026-02-11 DOI: 10.1016/j.dcm.2026.100986

Basma Salem , Paula Saukko , Jessica S. Robles

The multimodal and interactive affordances of livestreaming have been studied in, for example, gaming, sports, education and live-tv. We analysed livestreaming in the rarel-studied context of health campaigns, focusing on breast cancer Facebook live events in Egypt. Drawing on Goffman’s situational analysis and conversation analytic insights on turn-taking, we examined the felicitousness of the local interaction: whether audience members who participated by posting in the chat received appropriate responses to their comments. We identified three common interactional situations that revealed unique challenges and affordances in these livestreaming events. The most common audience comment praised the campaigners’ work and, when responded to by an appropriate appreciation (emoji), enhanced amicable communication. Participants also regularly asked medical questions, which could be answered or not. Personal medical questions were often not answered or sometimes responded to with asking the member of audience to contact their own doctor, which suggested misaligned expectations of a focused, individual medical consultation as opposed to the role-based general informational purpose of the livestreaming event. The livestreams also had a high volume of audience comments, which led to many not receiving responses and users thus reposted questions or answered others’ questions, potentially resulting in peer-to-peer learning, but possibly also incoherence, misinformation, and frustration. Findings suggest that livestreaming affords phatic communication and interaction but also poses situational and technological challenges specific to the health context, especially treatment of unanswered questions, with contributions to the emerging research on interaction in livestreaming and practice of health campaigns.

例如，在游戏、体育、教育和电视直播中，已经研究了直播的多模式和互动性。我们分析了很少研究的健康运动背景下的直播，重点是埃及的乳腺癌Facebook直播活动。利用Goffman的情景分析和对话分析对轮流进行的见解，我们检查了本地互动的有效性：通过在聊天中发帖参与的受众成员是否收到了适当的评论回应。我们确定了三种常见的互动情况，这些情况揭示了这些直播活动中独特的挑战和优势。最常见的观众评论是赞扬活动人士的工作，如果得到适当的赞赏（表情符号），则增进了友好的沟通。参与者还会定期问一些医疗问题，这些问题可以回答，也可以不回答。个人医疗问题往往没有得到回答，或者有时会要求观众联系他们自己的医生，这表明人们对集中的个人医疗咨询的期望与基于角色的直播活动的一般信息目的不一致。直播也有大量的观众评论，这导致许多人没有收到回复，用户因此转发问题或回答别人的问题，可能导致点对点学习，但也可能导致不连贯、错误信息和沮丧。研究结果表明，直播提供了快速的沟通和互动，但也带来了特定于健康背景的情境和技术挑战，特别是对未解决问题的处理，对直播互动和健康运动实践的新兴研究做出了贡献。

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引用次数: 0

Drama, dialogicity and personalization in the circulation of a viral TikTok story: a narrative-as-practice approach to online retellings 热门TikTok故事传播中的戏剧性、对话性和个性化：一种以叙事为实践的在线复述方法

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-02-01 Epub Date: 2026-01-17 DOI: 10.1016/j.dcm.2025.100973

Jungyoon Koh , Anna De Fina

The sharing and retelling of stories plays an important role in the circulation of viral online discourses; yet, there exists relatively little research on online retellings. Drawing on a narrative-as-practice approach (De Fina, 2021), we analyze seven YouTubers’ retellings of a viral TikTok story to demonstrate how these stories are shaped by their embedding within online environments defined by the need to create and maintain participation and engagement as a basis for popularity and monetization. Given the processes of production and reception that are characteristic of such environments, our analysis focuses on the linguistic and multimodal strategies that YouTubers deploy to make their own renderings of other people’s stories engaging and attractive for viewers. We find that YouTubers dramatize the story by presenting themselves as if in dialogue with the original storytellers and characters, often by using a method we call “showing and speaking” (i.e. playing the original video then providing commentary), and by taking up highly affective stances through their use of camera zoom, facial expressions, and other linguistic and multimodal resources. The YouTubers also personalize their retellings by revealing details about their lives to viewers and by relating their experiences to events that take place in the story. In our analysis of the comments, we find the YouTubers’ uses of such strategies for dramatization and personalization are taken up as indicative of their storytelling styles, which in turn seem to contribute to their ability to grow and sustain large followings online. Our study contributes to research on the circulation of stories across multiple platforms and to our understanding of how storytelling styles are constructed and received online.

故事的分享和复述在病毒式网络话语的传播中起着重要作用；然而，关于网络转载的研究相对较少。利用叙事即实践的方法（De Fina, 2021），我们分析了7位youtube用户对一个病毒式TikTok故事的复述，以展示这些故事是如何通过嵌入在线环境来塑造的，这些环境是由创造和保持参与和参与的需求定义的，作为流行和货币化的基础。考虑到制作和接受过程是这种环境的特征，我们的分析侧重于youtube用户部署的语言和多模式策略，以使他们自己对其他人的故事进行渲染，吸引观众。我们发现youtuber通过将自己呈现为与原始故事讲述者和角色的对话来戏剧化故事，通常使用我们称之为“展示和说话”的方法（即播放原始视频然后提供评论），并通过使用镜头变焦，面部表情和其他语言和多模态资源采取高度情感的立场。youtuber还通过向观众透露他们生活的细节，并将他们的经历与故事中发生的事件联系起来，从而个性化他们的复述。在我们对评论的分析中，我们发现youtuber使用这种戏剧化和个性化的策略表明了他们的讲故事风格，这反过来似乎有助于他们增长和维持大量在线粉丝的能力。我们的研究有助于研究故事在多个平台上的传播，并有助于我们理解讲故事的风格是如何构建和在线接受的。

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引用次数: 0

‘And they say Leftists have no sense of humour’: Sanctioning interpretive failures as discursive gatekeeping on social media “他们还说左翼分子没有幽默感”：在社交媒体上，他们把解释上的失败视为话语把关

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-02-01 Epub Date: 2026-01-08 DOI: 10.1016/j.dcm.2026.100974

Noam Gal

Misinterpretations are an integral part of social interaction. They participate in the meaning-making process of the interaction, but also play a wider social role. The context collapse characterising social media advances such occurrences, and the public display of the communicative disruption often results in temperamental responses. This paper explores this complex communicative arena, focusing on the responses induced by misinterpreted ironic utterances. It considers the significant role of public negotiations over failed interpretations online, in processes of social boundary consolidation. Based on the analysis of such flawed interactions on social media, I offer a typology of nine discursive sanctions based on two dimensions: participation structures and levels of content explicitness. These aspects interact in complex, often non-intuitive ways on social media, and participate in the boundary demarcation of the interpretive community within them. The paper concludes by discussing the significant social role of the failed interpreter, termed here “the un-addressee”.

误解是社会交往中不可或缺的一部分。他们参与了相互作用的意义生成过程，同时也扮演着更广泛的社会角色。社交媒体的语境崩溃加剧了这类事件的发生，而公开展示这种沟通中断往往会导致情绪波动。本文探讨了这一复杂的交际领域，重点关注误读讽刺话语所引起的反应。它考虑了在社会边界巩固过程中，对失败的在线解释进行公开谈判的重要作用。基于对社交媒体上这种有缺陷的互动的分析，我提出了一种基于两个维度的九种话语制裁的类型学：参与结构和内容明确程度。这些方面在社交媒体上以复杂而非直观的方式相互作用，并参与其中的解释社区的边界划分。本文最后讨论了失败的口译者的重要社会角色，这里称之为“未被收件人”。

引用次数: 0

Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse 政策清洗：企业微博话语中“工匠精神”政策的再语境化

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-02-01 Epub Date: 2025-12-13 DOI: 10.1016/j.dcm.2025.100971

Jingtian Sydney Wang , Debing Feng

While existing research has extensively explored corporate communications on social media, limited attention has been paid to how Chinese corporations leverage government policies to manage corporate reputation and foster government-enterprise relationships. This study addresses this gap by introducing the concept of “policywashing”, defined as the strategic reconstruction and mediation of state policies in corporate discourse. Drawing on framing theory and recontextualization, we analyze 170 Weibo posts from Chinese corporations to examine how they recontextualize the government-promoted “craftsmanship spirit” policy. Findings reveal that corporations repurpose this policy through four interrelated frames: product excellence, policy endorsement, employee excellence and audience engagement. These frames highlight tensions between corporate consumerism and corporate commitment to government policies. More critically, such repurposing risks distorting policy intent, thereby giving rise to the phenomenon of policywashing. This study contributes to understanding how corporations strategically appropriate state discourse for brand management, with implications for policy implementation and corporate accountability.

虽然现有的研究广泛探讨了企业在社交媒体上的传播，但对中国企业如何利用政府政策来管理企业声誉和促进政企关系的关注却很少。本研究通过引入“政策清洗”的概念来解决这一差距，该概念被定义为国家政策在企业话语中的战略重构和调解。利用框架理论和再语境化理论，我们分析了170条中国企业的微博，以考察他们如何将政府倡导的“工匠精神”政策重新语境化。研究结果显示，企业通过四个相互关联的框架来重新定义这一政策：产品卓越、政策认可、员工卓越和受众参与。这些框架凸显了企业消费主义与企业对政府政策的承诺之间的紧张关系。更关键的是，这种重新定位有可能扭曲政策意图，从而引发“洗政策”现象。本研究有助于了解企业如何在战略上适当地利用国家话语进行品牌管理，并对政策实施和企业问责制产生影响。

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引用次数: 0

Overload opacity: Countervisuality and glitch aesthetics in AI-Generated Brainrot on Instagram 超载不透明度：Instagram上AI-Generated Brainrot的反视觉性和故障美学

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2026-02-01 Epub Date: 2026-01-06 DOI: 10.1016/j.dcm.2025.100972

Daniel Ungureanu

How AI-generated memes negotiate between visual resistance and algorithmic co-option? By synthesizing Mirzoeff’s “countervisuality” and Glissant’s “right to opacity,” this article examines Italian Brainrot, a 2025 meme phenomenon, and introduces “overload opacity” as a platform-native aesthetic strategy in which sensory excess achieves hypervisibility while resisting interpretive legibility. Data were compiled from public Instagram pages in June–July 2025, featuring content posted between March–May 2025. The analysis focuses on six high-engagement posts using a five-axis overload framework and close visual readings. Findings indicate that these memes enact countervisual refusal through deliberate incoherence, flooding perception with incompatible stimuli that resist singular interpretation while leveraging algorithmic rewards for affective intensity and novelty.

人工智能生成的模因如何在视觉阻力和算法协同选择之间进行协商？通过综合米尔佐夫的“反视觉性”和格里桑特的“不透明权”，本文审视了2025年的模因现象——意大利脑腐，并介绍了“过载不透明”作为一种平台原生的美学策略，在这种策略中，感官过剩实现了超可见性，同时抵制了解释的易读性。数据来自于2025年6月至7月的Instagram公开页面，主要是2025年3月至5月发布的内容。分析的重点是使用五轴过载框架和近距离视觉读数的六个高参与度岗位。研究结果表明，这些模因通过故意的不连贯来制定反视觉拒绝，用不相容的刺激淹没感知，抵制单一的解释，同时利用算法奖励情感强度和新颖性。

引用次数: 0