Harnessing the potential of online marketplaces in the Philippines: Insights from the National Information and Communications Technology Household Survey

IF 1.4 3区社会学 Q1 AREA STUDIES Asia & the Pacific Policy Studies Pub Date : 2022-11-17 DOI:10.1002/app5.365

Connie Bayudan-Dacuycuy, Lawrence B. Dacuycuy

{"title":"Harnessing the potential of online marketplaces in the Philippines: Insights from the National Information and Communications Technology Household Survey","authors":"Connie Bayudan-Dacuycuy, Lawrence B. Dacuycuy","doi":"10.1002/app5.365","DOIUrl":null,"url":null,"abstract":"<p>Using the Philippinesʼ first nationally representative survey designed to characterise digital commercial and non-commercial engagements, including the use of information and communications technology (ICT), the digital economy, and technology-enabled activities, we investigate the presence of gendered disparities in online marketplaces. This is consistent with the spirit of a gender and development approach that aims for equitable outcomes between men and women. We verify whether the observed participation of women in online marketplaces results in higher online sales. To establish the determinants of participation in and incomes from online marketplaces, we use a Heckman estimator in cognisance of the non-random choices people make when they enter online marketplaces. The negative selection indicates that those likely to sell have unobserved attributes negatively correlated with online income. Based on our modelʼs income predictions, men outperform women in online sales and hold the advantage, replicating a trend observed in traditional marketplaces. Results also highlight the importance of skills, digital awareness and habits, selling platforms, and ICT infrastructure. The paper also identifies potential initiatives for online marketplaces.</p>","PeriodicalId":45839,"journal":{"name":"Asia & the Pacific Policy Studies","volume":null,"pages":null},"PeriodicalIF":1.4000,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/app5.365","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia & the Pacific Policy Studies","FirstCategoryId":"90","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/app5.365","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}

引用次数: 0

Abstract

Using the Philippinesʼ first nationally representative survey designed to characterise digital commercial and non-commercial engagements, including the use of information and communications technology (ICT), the digital economy, and technology-enabled activities, we investigate the presence of gendered disparities in online marketplaces. This is consistent with the spirit of a gender and development approach that aims for equitable outcomes between men and women. We verify whether the observed participation of women in online marketplaces results in higher online sales. To establish the determinants of participation in and incomes from online marketplaces, we use a Heckman estimator in cognisance of the non-random choices people make when they enter online marketplaces. The negative selection indicates that those likely to sell have unobserved attributes negatively correlated with online income. Based on our modelʼs income predictions, men outperform women in online sales and hold the advantage, replicating a trend observed in traditional marketplaces. Results also highlight the importance of skills, digital awareness and habits, selling platforms, and ICT infrastructure. The paper also identifies potential initiatives for online marketplaces.

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

利用菲律宾在线市场的潜力:来自全国信息和通信技术家庭调查的见解

利用菲律宾首个全国代表性调查，我们调查了在线市场中存在的性别差异，该调查旨在描述数字商业和非商业活动的特征，包括信息和通信技术(ICT)的使用、数字经济和技术支持活动。这符合旨在实现男女平等结果的性别与发展方针的精神。我们验证观察到的女性参与在线市场是否会导致更高的在线销售额。为了确定在线市场参与和收入的决定因素，考虑到人们在进入在线市场时做出的非随机选择，我们使用了Heckman估计量。负选择表明那些可能出售的人具有未被观察到的属性，与在线收入负相关。根据我们模型的收入预测，男性在在线销售方面的表现优于女性，并占据优势，这与在传统市场中观察到的趋势如出一辙。调查结果还强调了技能、数字意识和习惯、销售平台和ICT基础设施的重要性。该报告还指出了在线市场的潜在举措。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Asia & the Pacific Policy Studies AREA STUDIES-

CiteScore

3.20

自引率

5.30%

发文量

审稿时长

6 weeks

期刊介绍： Asia & the Pacific Policy Studies is the flagship journal of the Crawford School of Public Policy at The Australian National University. It is a peer-reviewed journal that targets research in policy studies in Australia, Asia and the Pacific, across a discipline focus that includes economics, political science, governance, development and the environment. Specific themes of recent interest include health and education, aid, migration, inequality, poverty reduction, energy, climate and the environment, food policy, public administration, the role of the private sector in public policy, trade, foreign policy, natural resource management and development policy. Papers on a range of topics that speak to various disciplines, the region and policy makers are encouraged. The goal of the journal is to break down barriers across disciplines, and generate policy impact. Submissions will be reviewed on the basis of content, policy relevance and readability.