Exploring the influence of historical storytelling on cultural heritage tourists' value co-creation using tour guide interaction and authentic place as mediators

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2023-11-20 DOI:10.1016/j.tmp.2023.101198

Aliana Man Wai Leong , Shih-Shuo Yeh , Yanqian Zhou , Chien-Wen Hung , Tzung-Cheng Huan

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Abstract

This study examines how storytelling contributes to co-creating tourists' experiences with tour guide interactions and authentic places, ultimately facilitating positive value co-creation and identifying specific generated values. This expansion of knowledge applies to cultural heritage tourism contexts. Purposive sampling and personal interviews were conducted at Macau International Airport, involving 499 respondents. The research reveals that historical storytelling significantly enhances tour guide interactions and perceptions of authentic places, with tour guide interaction partially mediating this effect. Moreover, tour guide interaction positively influences perceived educational, entertainment, experiential, and emotional values. Authentic places primarily amplify educational value, serving as a partial mediator between tour guide interaction and perceived education, and as a full mediator between tour guide interaction and perceived entertainment, experiential, and emotional values. These findings bridge knowledge gaps and provide valuable insights for tour guide training programs and tourism management strategies to elevate tourist engagement and satisfaction in historical sites.

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以导游互动和真实场所为中介，探索历史叙事对文化遗产游客价值共创的影响

本研究探讨了讲故事如何有助于与导游互动和真实地点共同创造游客体验，最终促进积极的价值共同创造，并确定特定的生成价值。这种知识的扩展适用于文化遗产旅游。我们在澳门国际机场进行了有目的的抽样和个人访谈，涉及499名受访者。研究发现，历史叙事显著增强了导游互动和对真实地点的感知，导游互动在一定程度上起到了中介作用。此外，导游互动正向影响感知到的教育、娱乐、体验和情感价值。真实场所主要放大教育价值，在导游互动与感知教育之间起部分中介作用，在导游互动与感知娱乐、体验和情感价值之间起完全中介作用。这些发现弥补了知识差距，并为导游培训计划和旅游管理策略提供了有价值的见解，以提高游客对历史遗迹的参与度和满意度。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.