Issue Involvement Moderates the Effect of Gain- and Loss-Framed Messages on Mothers' Intentions to Give 5 Portions of Fruits and Vegetables to Their Children Every Day.

IF 4.3 3区 材料科学 Q1 ENGINEERING, ELECTRICAL & ELECTRONIC ACS Applied Electronic Materials Pub Date : 2024-01-02 Epub Date: 2024-01-09 DOI:10.1080/10810730.2023.2287649
Peter Busse
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Abstract

Research suggests that issue involvement moderates the efficacy of gain and loss frames, yet the extent to which this is true across behaviors and contexts is an open question. In this study, I examined the moderating role of issue involvement in the context of fruit and vegetable intake in Lima, Peru. Only 11.3% of the Peruvian population 15 years old or older consume five servings of fruits and vegetables every day, even though this health behavior prevents the onset of chronic diseases, including diabetes and hypertension. Guided by the Reasoned Action Approach and research about the effects of gain and loss frames, I conducted an experiment (N=253, three conditions: gain-framed messages condition; loss-framed messages condition; and no-message, control condition) to assess the effect of gain- and loss-framed messages on mothers' intentions to increase fruits and vegetables consumption among their 1- to 5-year-old children in Lima. Results indicated that mothers who saw gain-framed messages reported greater intentions than those who did not see any messages (control condition). However, issue involvement moderated the effect of gain frames, such that mothers low in issue involvement reported greater intentions after seeing the gain-framed messages. Theoretical and practical implications are discussed.

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问题参与调节了 "收益 "和 "损失 "信息对母亲每天给孩子吃 5 份水果和蔬菜的意愿的影响。
研究表明,问题卷入会调节收益和损失框架的效果,但在不同的行为和情境中,问题卷入的调节作用究竟有多大,这还是一个未决问题。在本研究中,我考察了问题参与在秘鲁利马水果和蔬菜摄入量中的调节作用。秘鲁 15 岁及以上的人口中,只有 11.3% 的人每天摄入五份水果和蔬菜,尽管这种健康行为可以预防糖尿病和高血压等慢性疾病的发生。在 "合理行动法 "和有关 "增益框架 "和 "减益框架 "效果研究的指导下,我进行了一项实验(N=253,三种条件:"增益框架 "信息条件;"减益框架 "信息条件;无信息对照条件),以评估 "增益框架 "和 "减益框架 "信息对利马 1 至 5 岁儿童的母亲增加水果和蔬菜消费意愿的影响。结果表明,与未看到任何信息的母亲(对照条件)相比,看到收益框架信息的母亲表达了更高的意愿。然而,问题参与调节了增益框架的效果,例如,问题参与度低的母亲在看到增益框架的信息后报告了更高的意愿。本文讨论了理论和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.20
自引率
4.30%
发文量
567
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