{"title":"Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education","authors":"Anna R. McAlister, Saleem Alhabash, Jing Yang","doi":"10.1080/13527266.2023.2289034","DOIUrl":null,"url":null,"abstract":"Amid growing concerns about use of Artificial Intelligence (AI)-powered technologies like ChatGPT by students and researchers, this paper provides a brief overview of AI, focusing primarily on Chat...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"5 10","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13527266.2023.2289034","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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Abstract
Amid growing concerns about use of Artificial Intelligence (AI)-powered technologies like ChatGPT by students and researchers, this paper provides a brief overview of AI, focusing primarily on Chat...
期刊介绍：
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
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