Pub Date : 2024-09-05DOI: 10.1080/13527266.2024.2397648
Maria C. Voutsa
The proliferation of disparaging humorous advertising (DHA) has garnered significant interest among researchers due to its dual potential to engage and offend audiences. Its potential to alienate a...
{"title":"Disparaging humorous advertising: A bibliometric review","authors":"Maria C. Voutsa","doi":"10.1080/13527266.2024.2397648","DOIUrl":"https://doi.org/10.1080/13527266.2024.2397648","url":null,"abstract":"The proliferation of disparaging humorous advertising (DHA) has garnered significant interest among researchers due to its dual potential to engage and offend audiences. Its potential to alienate a...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-27DOI: 10.1080/13527266.2024.2394782
Rahul Meena, Samar Sarabhai
Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...
{"title":"Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions","authors":"Rahul Meena, Samar Sarabhai","doi":"10.1080/13527266.2024.2394782","DOIUrl":"https://doi.org/10.1080/13527266.2024.2394782","url":null,"abstract":"Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-22DOI: 10.1080/13527266.2024.2387848
Akanksha Choubey, Meenakshi Sharma
Despite its size and numerous technical advancements toward eco-friendliness, the Indian banking industry has not effectively communicated its green initiatives to its customers, which has led to a...
{"title":"Effect of green integrated marketing communication on green purchase intention in indian banking sector","authors":"Akanksha Choubey, Meenakshi Sharma","doi":"10.1080/13527266.2024.2387848","DOIUrl":"https://doi.org/10.1080/13527266.2024.2387848","url":null,"abstract":"Despite its size and numerous technical advancements toward eco-friendliness, the Indian banking industry has not effectively communicated its green initiatives to its customers, which has led to a...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-07DOI: 10.1080/13527266.2024.2387845
Amrita Bansal, Swati Sisodia
The purpose of the paper is to understand the process of content co-creation between b2b (Business-to-Business) businesses and suppliers through storytelling techniques to strengthen the organizati...
{"title":"Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling","authors":"Amrita Bansal, Swati Sisodia","doi":"10.1080/13527266.2024.2387845","DOIUrl":"https://doi.org/10.1080/13527266.2024.2387845","url":null,"abstract":"The purpose of the paper is to understand the process of content co-creation between b2b (Business-to-Business) businesses and suppliers through storytelling techniques to strengthen the organizati...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141942960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-24DOI: 10.1080/13527266.2024.2375511
Wei-Kang Kao
{"title":"What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras","authors":"Wei-Kang Kao","doi":"10.1080/13527266.2024.2375511","DOIUrl":"https://doi.org/10.1080/13527266.2024.2375511","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"24 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141806346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.1080/13527266.2024.2376256
Sara Jamal Abu-Hasheesh, A. O. Dandis, Mohammad Al Haj Eid, Sultan Alzyoud, Mohammad Al Khasawneh
{"title":"The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals","authors":"Sara Jamal Abu-Hasheesh, A. O. Dandis, Mohammad Al Haj Eid, Sultan Alzyoud, Mohammad Al Khasawneh","doi":"10.1080/13527266.2024.2376256","DOIUrl":"https://doi.org/10.1080/13527266.2024.2376256","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"112 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.1080/13527266.2024.2376918
Juliana Fernandes, Sigal Segev
{"title":"The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising","authors":"Juliana Fernandes, Sigal Segev","doi":"10.1080/13527266.2024.2376918","DOIUrl":"https://doi.org/10.1080/13527266.2024.2376918","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"58 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141655602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-08DOI: 10.1080/13527266.2024.2371833
Ece Ünalmış, Taşkın Dirsehan, I. Erdogmus
{"title":"Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry","authors":"Ece Ünalmış, Taşkın Dirsehan, I. Erdogmus","doi":"10.1080/13527266.2024.2371833","DOIUrl":"https://doi.org/10.1080/13527266.2024.2371833","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" March","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-25DOI: 10.1080/13527266.2024.2371832
Ajay Kumar, Alka Sharma
Social media marketing activities (SMMA) have become a crucial factor in the political arena, setting political parties apart from one another. This research, based on social identity and social ex...
{"title":"Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator","authors":"Ajay Kumar, Alka Sharma","doi":"10.1080/13527266.2024.2371832","DOIUrl":"https://doi.org/10.1080/13527266.2024.2371832","url":null,"abstract":"Social media marketing activities (SMMA) have become a crucial factor in the political arena, setting political parties apart from one another. This research, based on social identity and social ex...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141718108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-17DOI: 10.1080/13527266.2024.2368533
Jinhee Seo, Seunghoo Lee, Kyra Newcombe, Doyle Yoon
This study investigated the relationship between YouTube influencers and followers. The value perception model was utilized to test the impact of value perceptions on trust, commitment, attitude, a...
{"title":"Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions","authors":"Jinhee Seo, Seunghoo Lee, Kyra Newcombe, Doyle Yoon","doi":"10.1080/13527266.2024.2368533","DOIUrl":"https://doi.org/10.1080/13527266.2024.2368533","url":null,"abstract":"This study investigated the relationship between YouTube influencers and followers. The value perception model was utilized to test the impact of value perceptions on trust, commitment, attitude, a...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"125 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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