Chimera heuristics: Generative rational heuristics for the unknown from design theory

IF 3.4 3区 管理学 Q2 MANAGEMENT European Management Review Pub Date : 2023-11-21 DOI:10.1111/emre.12621
Agathe Gilain, Pascal Le Masson, Benoit Weil
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Abstract

The learning strategies offered by science for discovering the world by generating and testing hypotheses have been used abundantly to build decision-making heuristics. In contrast, decision-making heuristics for (re)designing the world are rarer. This paper develops a heuristic combining the exploratory power of chimeras with a design logic. Chimeras have long been used to foster imagination and build initially unknown futures. And recent advances in design theory show that in decision-making situations, chimeras can be generated as nonfalsifiable existential statements about desirable alternatives and events. Moreover, design theory offers learning operations that handle nonfalsifiable statements to generate new real objects. This paper uses these operations to build a rational heuristic that may or may not transform initial chimeras into reality. Its main effect is to ensure that stimulated learning leads to decision alternatives (whether pre-existing or novel) that surpass the initial optimal one. This paves the way for a class of design-based heuristics extending the main functions of Bayesian learning to a non-Bayesian world.

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奇美拉启发式:从设计理论中对未知事物的生成理性启发式
科学提供的通过产生和检验假设来发现世界的学习策略已被大量用于建立决策启发式。相比之下,(重新)设计世界的决策启发式就比较少见了。本文开发了一种将嵌合体的探索能力与设计逻辑相结合的启发式方法。长期以来,嵌合体一直被用来培养想象力,构建最初未知的未来。设计理论的最新进展表明,在决策情况下,嵌合体可以作为关于理想选择和事件的不可证伪的存在陈述而产生。此外,设计理论提供了处理不可证伪陈述的学习操作,以生成新的真实对象。本文使用这些操作来建立一个理性的启发式,该启发式可能会或可能不会将最初的嵌合体转化为现实。它的主要作用是确保受刺激的学习导致决策替代方案(无论是已有的还是新的)超过最初的最佳方案。这为一类基于设计的启发式方法铺平了道路,将贝叶斯学习的主要功能扩展到非贝叶斯世界。
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来源期刊
CiteScore
7.20
自引率
13.50%
发文量
52
期刊介绍: The European Management Review is an international journal dedicated to advancing the understanding of management in private and public sector organizations through empirical investigation and theoretical analysis. The European Management Review provides an international forum for dialogue between researchers, thereby improving the understanding of the nature of management in different settings and promoting the transfer of research results to management practice. Although one of the European Management Review"s aims is to foster the general advancement of management scholarship among European scholars and/or those academics interested in European management issues.
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